DTC Ecommerce Growth Specialist

New Chapter; Brattleboro (VT); Hybride; USD 70 000 - 85 000; Plein temps

Avantages offerts par ce poste

Medical, Dental, Vision

Life Insurance

401(k) match

Flexible spending accounts

Flexible work schedules

Employee assistance program

Tuition reimbursement

Parental leave

Paid time off

Holiday pay

Résumé du poste

New Chapter, Inc. is seeking a digitally savvy DTC Marketing & Merchandizing Specialist to support its direct‑to‑consumer channel. You will manage Shopify storefronts, build landing pages, and run CRM campaigns to optimize conversion and retention.

The role requires 2–4+ years in ecommerce/digital merchandising and hands‑on Shopify experience, with knowledge of Klaviyo/Attentive for messaging and Yotpo for reviews. Hybrid work in Southern Vermont preferred.

Qualifications

• Bachelor's degree in Business, Marketing or related field.
• 2–4+ years of ecommerce, DTC marketing, digital merchandising or site management.
• Hands‑on experience managing a Shopify storefront.
• Experience with Klaviyo or Attentive for email, SMS, segmentation, and lifecycle marketing.
• Familiarity with Yotpo, Bazaarvoice, or similar review platforms.
• Basic knowledge of HTML, CSS, and Shopify Liquid.
• Experience building landing pages and executing digital marketing campaigns.
• Strong attention to detail and ability to manage multiple projects and deadlines.
• Analytical mindset with an understanding of ecommerce KPIs and conversion optimization.

Responsabilités

• Manage and optimize the Shopify storefront, including site content, merchandising, landing pages, and customer experience.
• Execute website updates to support product launches, promotions, and marketing campaigns.
• Manage email and SMS campaigns, automated customer journeys, and loyalty programs.
• Ensure a consistent customer experience across digital channels.
• Monitor website and campaign performance using data, testing, and insights to improve results.
• Partner with internal teams and external vendors to deliver digital marketing initiatives on time.
• Oversee ecommerce platforms, applications, vendors, budgets, and governance processes.

Connaissances

ecommerce

CRM

digital marketing

landing pages

front‑end basics

Formation

Bachelor's degree in Business/Marketing or related field

Outils

Shopify

Klaviyo

Attentive

Yotpo

HTML/CSS

Shopify Liquid

Description du poste

New Chapter, Inc. is seeking a digitally savvy DTC Marketing & Merchandizing Specialist to support its direct‑to‑consumer channel. You will manage Shopify storefronts, build landing pages, and run CRM campaigns to optimize conversion and retention.

The role requires 2–4+ years in ecommerce/digital merchandising and hands‑on Shopify experience, with knowledge of Klaviyo/Attentive for messaging and Yotpo for reviews. Hybrid work in Southern Vermont preferred.