Growth-Focused Consumer Insights Lead

Marzetti Company; Columbus (OH); Vor Ort; USD 90.000 - 140.000; Vollzeit

Zusammenfassung

Marzetti Company in Columbus, Ohio is seeking a Manager, Consumer Insights to lead insights strategy that shapes brand, innovation, and commercial decisions. You will partner with Marketing, Innovation, Commercial, R&D, Analytics, and other cross-functional leaders to translate consumer understanding into actionable direction.

As a hands-on insights leader, you will execute primary research, leverage DIY and AI-enabled platforms, build stories from diverse data sources, and strengthen

Qualifikationen

• Bachelor’s degree in Marketing, Business, Market Research, Analytics, or related field; advanced degree preferred.
• 5–8+ years of progressive experience in consumer insights or market research; CPG experience required.
• Hands-on expertise in primary research design, questionnaire development, methodology selection, execution, analysis, and interpretation.
• Strong fluency in syndicated data, analytics, and research tools with the ability to independently explore data and generate insights.
• Hands-on experience leveraging DIY and agile research platforms to rapidly test, learn, and iterate and comfort operating in an agile learning environment.
• Proven ability to synthesize complex information into clear, actionable business recommendations.
• Strong project leadership skills with the ability to manage multiple priorities and navigate ambiguity and adapt quickly as business needs evolve.
• Proficiency in PowerPoint and Excel; experience with visualization tools such as Power BI or Tableau.
• Experience building insights capabilities, tools, or self‑service adoption preferred.
• Food and/or retail CPG (big or small) experience preferred.

Aufgaben

• Lead consumer insights learning agendas for key brands that are aligned with business priorities, owning insights leadership for assigned areas of the business and ensuring learning is focused on the questions most critical to core and innovation growth.
• Translate business questions into clear research approaches, determining what needs to be learned and the most effective way to generate that learning with the speed and rigor appropriate to the decision.
• Manage insights across innovation and commercialization, including inspiring opportunity identification, measuring consumer response to concepts, product optimization, and launch learning, helping teams identify opportunities earlier and improve the quality of innovation decisions.
• Serve as a thought partner to Marketing, Innovation, Commercial, R&D, Analytics, and other cross-functional leaders, co-developing learning plans, managing learning loops, and influencing business decisions through clear, insight-driven recommendations.
• Execute primary research, including study design, questionnaire development, methodology selection, analysis, and interpretation, flexing across qualitative and quantitative approaches based on the business question and available resources.
• Leverage DIY, agile research, AI enabled platforms and analytics tools to accelerate learning and enable timely decision-making, creating iterative learning loops that build on findings and continuously deepen business understanding.
• Build holistic stories and strategies that synthesize primary research, syndicated data, analytics, and other sources into compelling insights, implications, and actions that keep the org grounded in the consumer to inform brand and commercial choices.
• Contribute to transformation and strengthen consumer insights capabilities, AI tools, processes, and self-service adoption across the organization to increase the speed, quality, and reach of consumer‑led decision‑making.
• Communicate insights and recommendations to senior leaders through clear, compelling recommendations that create alignment and drive action.
• Manage multiple priorities and research initiatives while balancing business needs, speed, rigor, and available resources, adapting learning plans as business priorities evolve.
• Teach and strengthen insight capabilities and practices across the organization, building confidence and effectiveness in applying consumer insights to business decisions.

Kenntnisse

Leadership

Data synthesis

Communication

PowerPoint

Ausbildung

Bachelor’s degree in Marketing, Business, Market Research, Analytics

Advanced degree preferred

Tools

Power BI

Tableau

Excel

Jobbeschreibung

Marzetti Company in Columbus, Ohio is seeking a Manager, Consumer Insights to lead insights strategy that shapes brand, innovation, and commercial decisions. You will partner with Marketing, Innovation, Commercial, R&D, Analytics, and other cross-functional leaders to translate consumer understanding into actionable direction.

As a hands-on insights leader, you will execute primary research, leverage DIY and AI-enabled platforms, build stories from diverse data sources, and strengthen