Brand Growth Strategist

Marzetti Company; Columbus (OH); Hybrid; USD 90,000 - 140,000; Full time

Job summary

The Marzetti Company is seeking a Brand Manager to shape strategy and drive profitable growth through integrated marketing, innovation, and commercialization. The role collaborates with Sales, R&D, Packaging, Operations, and Finance to translate consumer insights into actionable plans that build brand equity and deliver business results.

You will lead cross-functional teams through the full business cycle, manage brand performance and P&L, budgets, and launches, and present insights to senior

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 5+ years in brand management or related marketing roles.
• Proven ability to manage P&L and hit revenue targets.
• Strong analytical skills to turn data into actionable decisions.
• Experience leading cross-functional teams and collaborating without direct authority.
• Experience with innovation, product launches, and commercialization.
• Excellent communication, storytelling, and presentation skills.

Responsibilities

• Analyze market, consumer, and competitive data to identify trends and opportunities.
• Develop and lead annual brand plans with growth strategies, portfolio architecture, pricing, and promotions.
• Own day-to-day brand performance and ensure execution aligned to priorities.
• Manage brand P&L, forecasting, budgeting, pricing, and promotions ROI.
• Develop integrated marketing strategies and manage agency partnerships.
• Lead new product launches from business case to commercialization.
• Support retail and in-store execution strategies and merchandising.

Skills

Brand management

Marketing

CPG experience

Analytical skills

Cross-functional leadership

Communication skills

Storytelling

Education

Bachelor's degree in Marketing/Business

MBA preferred

Job description

The Marzetti Company is seeking a Brand Manager to shape strategy and drive profitable growth through integrated marketing, innovation, and commercialization. The role collaborates with Sales, R&D, Packaging, Operations, and Finance to translate consumer insights into actionable plans that build brand equity and deliver business results.

You will lead cross-functional teams through the full business cycle, manage brand performance and P&L, budgets, and launches, and present insights to senior