Consumer Insights & Growth Strategy Lead

Trilliant-Food-&-Nutritio; United States; Hybrid; USD 120,000 - 180,000; Full time

Job summary

Trilliant Food & Nutrition in Wisconsin is seeking a Senior Manager, Consumer Insights & Strategy to lead enterprise consumer insights capabilities across brand strategy, innovation, portfolio development, activation, and long-term growth. You will serve as a strategic thought partner to Marketing and business leadership, building processes, methodologies, and vendor partnerships for scalable insights.

The role requires strategic thinking, strong research expertise, business acumen, and a

Qualifications

• Approximately 8–12+ years in Consumer Insights or Market Research.
• Bachelor’s degree in Marketing or Business required.
• Experience in a sophisticated CI organization with strong standards.
• Ability to translate research into actionable business recommendations.
• Strong executive communication and storytelling skills.
• Ability to influence senior stakeholders without direct authority.

Responsibilities

• Establish standardized consumer research processes, methodologies, tools, templates, and quality standards across the organization.
• Develop consistent research intake, scoping, prioritization, and approval process.
• Establish clear research briefs and expectations for study design, analysis, reporting, and recommendations.
• Build and manage a preferred external vendor ecosystem across qualitative, quantitative, innovation, product, packaging, and other research needs.
• Establish guidelines for when different methodologies and external partners should be used.
• Create a centralized repository for existing research and institutional knowledge.
• Reduce duplicated research and improve leverage of prior consumer learning.
• Identify opportunities to use AI and emerging research technologies to improve speed, quality, accessibility, and cost.
• Partner with Marketing, Innovation, and BU leadership to establish annual, quarterly, and monthly learning agendas.
• Translate business strategies and challenges into clearly defined learning priorities.
• Identify the most important unanswered questions affecting brand, innovation, portfolio, and growth decisions.
• Determine what is already known, what can be answered through existing information, and where new research is required.
• Prioritize research investments based on strategic importance, business impact, risk, and cost.
• Proactively identify emerging consumer needs, behaviors, occasions, and potential growth opportunities.
• Build and continuously strengthen understanding of: Consumer needs, attitudes, motivations, and behaviors; Consumer segmentation and targeting; Usage occasions and need states; Brand positioning and differentiation; Brand health and equity; Category and cultural trends; Product and benefit preferences; Claims and messaging; Packaging and communication; Value and price perceptions.
• Synthesize research, existing data, marketplace information, and other relevant sources into a holistic perspective on the consumer and implications for the business.
• Establish clear principles for the appropriate level of consumer evidence required at each stage while balancing rigor, speed, cost, and business risk.
• Integrate multiple research and data sources rather than relying on individual studies in isolation.
• Challenge assumptions and help leadership clarify the underlying business decision before initiating research.
• Translate consumer understanding into implications for brand strategy, innovation, portfolio, activation, and growth.
• Develop compelling, executive-ready narratives that simplify complex information.
• Present findings and recommendations to senior business leaders.
• Advocate for the consumer while maintaining a strong commercial and financial orientation.
• Develop deep understanding of each BU's strategy, brands, consumers, innovation pipeline, and growth priorities.
• Serve as the primary Consumer Insights partner to Marketing and BU leadership.
• Participate in strategic planning, innovation, portfolio, and brand discussions where consumer understanding can materially improve decisions.
• Balance enterprise consistency with the distinct needs of individual brands and businesses.
• Help develop increasingly dedicated Consumer Insights support for BUs as organizational scale and complexity increase.

Skills

Consumer insights

Market research

Executive communication

Stakeholder influence

Strategic thinking

Vendor management

Data interpretation

Education

Bachelor's degree in Marketing or Business

Job description

Trilliant Food & Nutrition in Wisconsin is seeking a Senior Manager, Consumer Insights & Strategy to lead enterprise consumer insights capabilities across brand strategy, innovation, portfolio development, activation, and long-term growth. You will serve as a strategic thought partner to Marketing and business leadership, building processes, methodologies, and vendor partnerships for scalable insights.

The role requires strategic thinking, strong research expertise, business acumen, and a