Growth-Focused Campaign Operations Specialist

Waystar; Lehi (UT); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Base salary + bonus

Customizable benefits package

Paid time off

Parental leave

Education assistance

Mental health programs

401(K) with company match

Pet insurance

Employee resource groups

Job summary

Waystar is seeking a Marketing Project Manager to support the execution of multi-channel campaigns, maintain data integrity, and optimize performance across initiatives. This role requires strong organization, multitasking, and collaboration with campaign managers to drive growth and meet goals.

You’ll work with cross-functional teams, manage lead generation and nurture programs, and help implement new marketing technology while ensuring accurate QA and reporting.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 2+ years of marketing project management experience in fast-moving environments.
• Strong written and verbal communication skills.
• Ability to prioritize tasks and manage time effectively.
• Understanding of the Marketing funnel + customer journey.
• Experience working with cross-functional teams from concept to project conclusion.

Responsibilities

• Support execution of the overall marketing strategy focused on prospecting, lead generation, lead nurturing, retention and client cross-sell campaigns to drive growth
• Work closely with Performance Marketing leadership to align on project and campaign priorities and objectives to carry out effective and efficient execution of campaigns and meet inbound lead goals
• Support lead generation initiatives by coordinating and managing the organization of inbound leads across multiple sources
• Support all marketing email campaigns; list pulls, creation, and scheduling of email programs
• Create Marketo programs and Salesforce campaigns
• Support and oversee webinar preparation and execution, including setup of webinars, coordination, moderation, tracking of registrations, and post-webinar engagement outreach efforts
• Ensure the accuracy of all campaigns by supporting a robust proofing, testing, and QA process
• Collaborate effectively across teams
• Gather and analyze campaign results, including email campaign results, landing page testing results, webinar results, and more
• Assist with and support database and program hygiene
• Assist with implementation and setup of new marketing technology

Skills

Marketing project management

Cross-functional collaboration

Communication

Time management

Data analysis

Education

Bachelor’s degree in marketing, communications, or related field

Tools

Salesforce

Marketo

Project management tools

Job description

Waystar is seeking a Marketing Project Manager to support the execution of multi-channel campaigns, maintain data integrity, and optimize performance across initiatives. This role requires strong organization, multitasking, and collaboration with campaign managers to drive growth and meet goals.

You’ll work with cross-functional teams, manage lead generation and nurture programs, and help implement new marketing technology while ensuring accurate QA and reporting.