Campaign Operations & Optimization Coordinator

Waystar, Inc; Louisville (KY); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Bonus potential

Generous PTO

Health benefits

401(k)

Education assistance

Wellness programs

Parental leave

LinkedIn Learning access

Employee resource groups

Job summary

Waystar is seeking a Marketing Project Manager to support the execution of campaigns across multiple channels, maintain data integrity, and help optimize performance. You will coordinate with campaign managers, manage timelines, and ensure QA of emails, landing pages, and webinars.

The ideal candidate has 2+ years of marketing PM experience, excellent communication, and the ability to juggle multiple priorities in a fast-paced environment.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 2+ years of marketing project management experience in a fast-paced environment.
• Strong written and verbal communication; ability to manage multiple priorities.

Responsibilities

• Support the execution of the overall marketing strategy focused on prospecting, lead generation, lead nurturing, retention and client cross-sell campaigns to drive growth.
• Work closely with Performance Marketing leadership to align on project and campaign priorities and objectives to carry out effective and efficient execution of campaigns and meet inbound lead goals.
• Support lead generation initiatives by coordinating and managing the organization of inbound leads across multiple sources.
• Support all marketing email campaigns; list pulls, creation, and scheduling of email programs.
• Create Marketo programs and Salesforce campaigns.
• Support and oversee webinar preparation and execution, including setup of webinars, coordination, moderation, tracking of registrations, and post-webinar engagement outreach efforts.
• Ensure the accuracy of all campaigns by supporting a robust proofing, testing, and QA process.
• Collaborate effectively across teams.
• Gather and analyze campaign results, including email campaign results, landing page testing results, webinar results, and more.
• Assist with and support database and program hygiene.
• Assist with implementation and setup of new marketing technology.

Skills

Marketing project management

Communication

Time management

Cross-functional teams

Campaign analysis

Education

Bachelor’s degree in marketing, communications, or related field

Tools

Salesforce

Marketo

Project management platforms

Job description

Waystar is seeking a Marketing Project Manager to support the execution of campaigns across multiple channels, maintain data integrity, and help optimize performance. You will coordinate with campaign managers, manage timelines, and ensure QA of emails, landing pages, and webinars.

The ideal candidate has 2+ years of marketing PM experience, excellent communication, and the ability to juggle multiple priorities in a fast-paced environment.