Campaign Operations Coordinator

Waystar, Inc; Kentucky; On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Competitive total rewards (base salary

Customizable benefits package (3 med.

3 weeks PTO + 13 holidays + 2 floating

Paid parental leave

Education assistance and LinkedIn Lern

Free mental health programs

401K with company match

Pet insurance

Employee resource groups

Job summary

Waystar, Inc is seeking a detail-oriented Marketing Project Coordinator to support the execution of campaigns and initiatives, maintain data integrity, and optimize performance across multiple teams. The role requires strong organizational and communication skills, and the ability to juggle multiple priorities in a fast-paced environment.

You will collaborate with campaign managers, manage lead generation efforts, and assist with email programs, webinars, and marketing technology

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 2+ years of marketing project management experience in a fast-paced environment.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines.
• Understanding of the Marketing funnel and customer journey.

Responsibilities

• Support execution of marketing campaigns and strategies to drive growth.
• Coordinate lead generation and nurture activities across sources.
• Create and manage email campaigns; pull lists and schedule sends.
• Build Marketo programs and Salesforce campaigns.
• Assist with webinar setup and post-event follow-up.
• Analyze campaign results and maintain data hygiene.

Skills

Strong communication

Time management

Organizational skills

Cross-functional collaboration

Education

Bachelor’s degree in marketing, communications, or related field

Tools

Salesforce

Marketo

PM tools

Job description

ABOUT THIS POSITION

This role will be responsible for supporting the execution of campaigns and initiatives, maintaining the integrity of our data, and identifying areas for optimization. Our ideal candidate is a highly organized, dynamic team player who will help drive growth by supporting cutting‑edge marketing strategies. The right person is a self‑starter who can toggle between multiple projects simultaneously, in a fast‑paced environment, and is able to juggle multiple priorities while staying organized and focused on contributing to our goals. You will regularly support projects spanning multiple Marketing teams, so excellent interpersonal and communication skills are necessary. This person must be able to work independently to complete tasks that contribute to campaign execution, meet deadlines, pull and clean data, and manage their time efficiently, while also collaborating closely with campaign managers to support performance optimization.

WHAT YOU'LL DO

• Support the execution of the overall marketing strategy focused on prospecting, lead generation, lead nurturing, retention and client cross‑sell campaigns to drive growth
• Work closely with Performance Marketing leadership to align on project and campaign priorities and objectives to carry out effective and efficient execution of campaigns and meet inbound lead goals
• Support lead generation initiatives by coordinating and managing the organization of inbound leads across multiple sources
• Support all marketing email campaigns; list pulls, creation, and scheduling of email programs
• Create Marketo programs and Salesforce campaigns
• Support and oversee webinar preparation and execution, including setup of webinars, coordination, moderation, tracking of registrations, and post‑webinar engagement outreach efforts
• Ensure the accuracy of all campaigns by supporting a robust proofing, testing, and QA process
• Collaborate effectively across teams
• Gather and analyze campaign results, including email campaign results, landing page testing results, webinar results, and more
• Assist with and support database and program hygiene
• Assist with implementation and setup of new marketing technology

WHAT YOU'LL NEED

• Bachelor’s degree in marketing, communications, or related field
• 2+ years of marketing project management experience, including a track record of effectively delivering projects in a fast‑moving environment
• Strong communication abilities; written and verbal
• Ability to take the initiative and prioritize tasks; good time-management, organizational, problem‑prevention and problem‑solving skills, the ability to meet deadlines
• Understanding of the Marketing funnel + customer journey
• Experience working with cross‑functional teams from concept to project conclusion

BONUS POINTS

• Experience with Salesforce
• Experience with Marketo
• Experience with project management platforms
• High‑level of enthusiasm and organizational skills
• Self‑motivated, ability to work with little or no oversight while possessing a solution‑seeking attitude

ABOUT WAYSTAR

Through a smart platform and better experience, Waystar helps providers simplify healthcare payments and yield powerful results throughout the complete revenue cycle. Waystar’s healthcare payments platform combines innovative, cloud‑based technology, robust data, and unparalleled client support to streamline workflows and improve financials so providers can focus on what matters most: their patients and communities.

Waystar is trusted by 1M+ providers, 1K+ hospitals and health systems, and is connected to over 5K commercial and Medicaid/Medicare payers. We are deeply committed to living out our organizational values: honesty; kindness; passion; curiosity; fanatical focus; best work, always; making it happen; and joyful, optimistic & fun.

Waystar products have won multiple Best in KLAS® or Category Leader awards since 2010 and earned multiple #1 rankings from Black Book™ surveys since 2012. The Waystar platform supports more than 500,000 providers, 1,000 health systems and hospitals, and 5,000 payers and health plans. For more information, visit waystar.com or follow @Waystar on Twitter.

WAYSTAR PERKS

• Competitive total rewards (base salary + bonus, if applicable)
• Customizable benefits package (3 medical plans with Health Saving Account company match)
• We offer generous paid time off for our non‑exempt team members, starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays.
• We also offer flexible time off for our exempt team members + 13 paid holidays
• Paid parental leave (including maternity + paternity leave)
• Education assistance opportunities and free LinkedIn Learning access
• Free mental health and family planning programs, including adoption assistance and fertility support
• 401(K) program with company match
• Pet insurance
• Employee resource groups

Waystar is proud to be an equal opportunity workplace. We celebrate, value, and support diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, marital status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Waystar provides cloud‑based technology that simplifies and unifies healthcare payments. Together, our technology, data and client support streamline workflows and improve financials for our clients, so that they can focus on their patients.

We are deeply committed to living out our organizational values: honesty; kindness; passion; curiosity; fanatical focus; best work, always; making it happen; and joyful, optimistic and fun.