Growth Campaign Operations Specialist

Waystar; Louisville (KY); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Competitive pay

Benefits package

Paid time off

Parental leave

Education assistance

LinkedIn Learning

Mental health programs

401K options

Pet insurance

Employee groups

Job summary

Waystar in Louisville, KY is seeking a Marketing Project Manager to support campaign execution, data integrity, and optimization efforts across multiple marketing teams. The role requires a self-starter who can juggle multiple priorities in a fast-paced environment while collaborating with campaign managers to drive growth.

You will manage lead generation initiatives, coordinate inbound leads, support email campaigns, and build Marketo programs and Salesforce campaigns.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 2+ years of marketing project management experience in a fast-moving environment.
• Strong written and verbal communication abilities.
• Ability to take the initiative and prioritize tasks; good time-management, organizational, problem-prevention and problem-solving skills, the ability to meet deadlines.
• Understanding of the Marketing funnel + customer journey.
• Experience working with cross-functional teams from concept to project conclusion.

Responsibilities

• Support the execution of the overall marketing strategy focused on prospecting, lead generation, lead nurturing, retention and client cross-sell campaigns to drive growth
• Work closely with Performance Marketing leadership to align on project and campaign priorities and objectives to carry out effective and efficient execution of campaigns and meet inbound lead goals
• Support lead generation initiatives by coordinating and managing the organization of inbound leads across multiple sources
• Support all marketing email campaigns; list pulls, creation, and scheduling of email programs
• Create Marketo programs and Salesforce campaigns
• Support and oversee webinar preparation and execution, including setup of webinars, coordination, moderation, tracking of registrations, and post-webinar engagement outreach efforts
• Ensure the accuracy of all campaigns by supporting a robust proofing, testing, and QA process
• Collaborate effectively across teams
• Gather and analyze campaign results, including email campaign results, landing page testing results, webinar results, and more
• Assist with and support database and program hygiene
• Assist with implementation and setup of new marketing technology

Skills

Strong communication

Time management

Organizational skills

Problem solving

Initiative

Education

Bachelor's degree in marketing, communications, or related field

Tools

Salesforce

Marketo

Project management platforms

Job description

Waystar in Louisville, KY is seeking a Marketing Project Manager to support campaign execution, data integrity, and optimization efforts across multiple marketing teams. The role requires a self-starter who can juggle multiple priorities in a fast-paced environment while collaborating with campaign managers to drive growth.

You will manage lead generation initiatives, coordinate inbound leads, support email campaigns, and build Marketo programs and Salesforce campaigns.