Growth Engineer: Lifecycle Marketing & Automation

MotherDuck Corp.; Seattle (WA); On-site; USD 130,000 - 180,000; Full time

Job summary

MotherDuck Corp. is hiring a Growth Marketer to own lifecycle marketing systems, audience segmentation, and growth automation. You will design programs across signup, activation, re-engagement and expansion, and test relentlessly with real data.

You’ll lead Clay workflows and feed better audiences to search and social platforms in collaboration with the performance marketer. We’re a developer-focused company building analytics products.

Qualifications

• You have built growth agents or automation for growth programs.
• You understand audiences and segmentation for email and nurture.
• You think in inputs, workflows and feedback loops to optimize growth.
• You have lifecycle program experience with measurable outcomes (activation, pipeline, revenue).

Responsibilities

• Own lifecycle marketing: define segments and audiences for emails, campaigns, webinars and nurture.
• Design lifecycle programs from signup to activation and re-engagement, test relentlessly with data.
• Use product usage data to tailor messages across channels and decide who gets what message when.
• Report honestly on what moved the number and what didn’t, including your tests.
• Own Clay end-to-end; build growth agents and automated workflows for a small team.
• Feed better audiences to Google, Meta, LinkedIn and email in partnership with the performance marketer.

Skills

Growth marketing

SQL

Data analysis

Audience segmentation

Tools

HubSpot

Clay

Job description

MotherDuck Corp. is hiring a Growth Marketer to own lifecycle marketing systems, audience segmentation, and growth automation. You will design programs across signup, activation, re-engagement and expansion, and test relentlessly with real data.

You’ll lead Clay workflows and feed better audiences to search and social platforms in collaboration with the performance marketer. We’re a developer-focused company building analytics products.