Campaign & Growth Lead - Data-Driven Marketing

Poseidon Management of Florida LLC; United States; À distance; USD 90 000 - 130 000; Plein temps

Résumé du poste

Job Duck offers remote, US-based marketing opportunities for ambitious professionals. The Campaign & Growth Manager will drive data-driven growth strategies, oversee multi-channel campaigns, and own lead-generation initiatives across paid media, email, social, and events.

Collaboration with cross-functional teams and strong analytics are essential to optimize performance and ROI. The role requires strategic thinking and hands-on leadership, with a focus on testing, optimization, and scalable

Qualifications

• 2-3 years of experience in growth marketing, demand generation, performance marketing, campaign management, or a related field
• Proven track record of developing and managing lead generation campaigns with measurable results
• Strong understanding of marketing funnels, customer acquisition, conversion optimization, attribution models, and lead generation strategies
• Experience managing multi-channel campaigns across paid media, email marketing, social media, landing pages, websites, and content marketing
• Ability to develop marketing strategies aligned with business objectives and performance targets
• Bachelor’s degree in Marketing, Business, Business Administration, Digital Marketing, or a related field preferred, or equivalent professional experience

Responsabilités

• Oversee campaign landing pages and conversion paths, including messaging, structure, testing, optimization, and user experience
• Develop comprehensive campaign briefs that provide clear direction and expectations for execution teams
• Define campaign channel strategies and determine how each channel will support campaign objectives
• Track and evaluate leads and marketing generated leads generated through events and measure performance against investment
• Own marketing strategy for events and tradeshows, including planning, promotion, lead generation activities, and post-event follow-up
• Develop and test new lead generation opportunities, referral programs, partnerships, and growth initiatives
• Conduct post-campaign analysis and document performance results, learnings, recommendations, and successful strategies
• Use campaign performance data and testing results to guide investment decisions and resource allocation
• Identify underperforming campaigns, channels, audiences, offers, and funnel stages and implement necessary optimizations
• Monitor campaign performance throughout execution and evaluate results against established objectives
• Oversee paid media strategy and coordinate with advertising specialists regarding audience targeting, creative assets, budgets, messaging, and performance expectations
• Develop campaign email strategies and coordinate execution of promotional and follow-up communications
• Establish lead generation, MGL, conversion, cost, and performance targets before campaign launch
• Direct marketing specialists across paid media, email, social media, creative, video, website, and other marketing channels
• Translate company growth goals into actionable campaign strategies with defined audiences, messaging, offers, channels, budgets, timelines, and performance targets
• Own and maintain the master campaign calendar while ensuring campaigns are strategically prioritized and timed appropriately
• Develop and lead lead generation and growth campaigns across company brands based on established business objectives
• Continuously identify opportunities to improve lead quality, lead volume, conversion rates, acquisition costs, and overall marketing contribution to company growth
• Provide regular reporting on campaign performance, including spend, leads, conversions, MGLs, and key insights
• Develop and oversee A/B testing initiatives across advertisements, landing pages, emails, offers, messaging, and campaign assets
• Review lead quality and marketing generated lead performance in addition to overall lead volume
• Maintain campaign tracking systems, UTM structures, attribution models, and reporting processes to ensure accurate performance measurement
• Monitor campaign budgets and spending to ensure resources are allocated toward the most effective lead generation opportunities
• Direct campaign-specific creative, social media, website, and video requirements

Description du poste

Job Duck offers remote, US-based marketing opportunities for ambitious professionals. The Campaign & Growth Manager will drive data-driven growth strategies, oversee multi-channel campaigns, and own lead-generation initiatives across paid media, email, social, and events.

Collaboration with cross-functional teams and strong analytics are essential to optimize performance and ROI. The role requires strategic thinking and hands-on leadership, with a focus on testing, optimization, and scalable