Growth Marketing Lead - AI-Powered Demand Engine

Cogent

New York, San Francisco (NY, CA)

Hybrid

USD 120,000 - 170,000

Full time

14 days+

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Job summary

Cogent is building the revenue engine for autonomous cyber defense, and we are hiring a Performance Marketing Lead to build the digital demand engine that turns the right audiences, messages, and moments into sales-qualified pipeline. This role sits on the Growth team and partners closely with Demand Generation, Content, Product Marketing, Sales, Partnerships, RevOps, and agency partners.

You will build the performance engine across paid distribution, landing pages, conversion paths, webinars,

Qualifications

5+ years in performance marketing or growth marketing, ideally in B2B SaaS or cybersecurity.
Hands-on with paid search, paid social, retargeting, webinars, and landing pages.
Strong analytical ability; able to explain data insights and next steps.
Comfort with tools like HubSpot, GA4, GTM, Google Ads, and LinkedIn Campaign Manager.
Ability to collaborate with Content and PMM to scale programs.

Responsibilities

Run paid search, LinkedIn, retargeting, sponsored content, webinar promotion, and other digital programs that create qualified demand.
Test audiences, segments, offers, messages, creative, and landing pages with a view on what creates pipeline.
Build campaigns around priority ICP segments, industries, competitors, use cases, field moments, and market signal.
Optimize for lead quality, conversion, pipeline, and spend efficiency, not vanity metrics.
Build and improve campaign pages, webinar pages, comparison pages, category pages, and conversion paths.
Improve CTAs, forms, page structure, routing, retargeting, and follow-up so more of the right traffic becomes qualified demand.
Partner with Content and PMM on SEO/AEO topics, then own the conversion layer that turns that traffic into pipeline.
Maintain enough CMS, Webflow, Framer, or light HTML/CSS fluency to unblock yourself.
Own webinars, virtual roundtables, and digital programs as pipeline programs, from promotion to follow-up.
Partner with PMM, Content, Sales, Solutions, Partnerships, and founders on topics, speakers, audience, registration, and activation.
Turn each program into a follow-up engine: nurture, retargeting, SDR handoff, sales snippets, and landing-page updates.
Measure registrations, attendance, engagement, qualified leads, meetings, pipeline created, and pipeline influenced.
Build nurture programs that move the right buyers from interest to sales conversation.
Segment audiences by persona, account fit, industry, intent, source, engagement, and lifecycle stage.
Partner with the SDR/outbound motion on hot-lead workflows, follow-up plays, and messaging tests.
Use campaign learnings to inform where Growth should spend, what messages are working, and which audiences are converting.
Set up clean UTMs, campaign tracking, form flows, routing, HubSpot attribution, and reporting for your programs.
Report weekly on traffic quality, conversion, qualified leads, Sales-accepted meetings, sales-qualified pipeline, CAC, and learnings.
Work with RevOps to understand where demand is converting, where it is leaking, and what to test next.
Keep programs moving without waiting on a separate admin for every campaign ops change.
Use AI to accelerate research, campaign briefs, landing page drafts, creative variants, webinar ops, nurture, reporting, and analysis.
Create lightweight digital assets yourself using AI and design tools, and use agency support when the work needs heavier polish.
Experiment with AI agents and automation to monitor market signal, identify campaign ideas, and turn those ideas into programs quickly.
Bring strong judgment and taste to AI output. Speed matters, but credibility matters more.