Growth Email Program Lead — Campaigns & Optimization

GOC International LLC; United States; On-site; USD 103,000 - 131,000; Full time

Benefits offered by this job

Competitive wages

Comprehensive health care including...

Gender-neutral baby bonding leave, 24-

Employees onsite meals

Job summary

Google Operations Center (GOC) is seeking a Program Management Senior Specialist to glue together email marketing campaigns, coordinating with PMMs, production, and development teams to ensure campaigns are well-defined, on time, and meet quality standards. The role requires 5+ years in project management, 2-3 years managing complex email campaigns, and strong communication.

You will oversee offshore production, data alignment, QA, and post-launch analysis while driving innovations in email

Qualifications

• 5+ years of experience in project management across multiple teams and orgs.
• 2-3 years of managing high-complexity email campaigns with interdependent systems.
• Proficiency in leading email marketing platforms (e.g., Marketo, Eloqua, Hubspot).
• Basic understanding of HTML/CSS and QA processes for web-based campaigns.
• Strong client handling, advisory skills, and ability to align business objectives with campaign goals.
• Data analysis skills to interpret performance and drive improvements.

Responsibilities

• Partner with PMMs to ideate campaigns and formulate intake documents.
• Gather requirements, define feasibility, and set timelines for campaign features.
• Provide strategic input on growth, segmentation, and user journey optimization.
• Translate business objectives into effective owned-channel (email) strategies.
• Lead Campaign Requirement Documents and ensure production readiness.
• Project-manage campaign development and deployment, including offshore teams.
• Prepare work orders and produce estimates for PMMs and approvals.
• Coordinate with Data Specialists to align data inputs with production needs.
• Conduct QA reviews against client specifications before release to PMMs.
• Communicate progress, obtain approvals for simulations and proofs, implement changes.
• Proactively flag issues and drive resolution with stakeholders and teams.
• Monitor deployment health in Gamma and internal tools; manage lifecycle events.
• Document post-launch performance analyses to drive improvements.

Skills

Email Campaign Management

Project Management

Stakeholder Management

HTML

Data Analysis

Communication

Marketing Technology

Tools

Marketo

Eloqua

Hubspot

Job description

Google Operations Center (GOC) is seeking a Program Management Senior Specialist to glue together email marketing campaigns, coordinating with PMMs, production, and development teams to ensure campaigns are well-defined, on time, and meet quality standards. The role requires 5+ years in project management, 2-3 years managing complex email campaigns, and strong communication.

You will oversee offshore production, data alignment, QA, and post-launch analysis while driving innovations in email