Growth-Driven Marketing Leader (DTC, Amazon & CRM)

Hawkeye Search Group; New York (NY); Hybrid; USD 185,000 - 225,000; Full time

Job summary

A leading beauty company in New York City is seeking a Head of Marketing to oversee all marketing activities, including DTC, TikTok, and Amazon channels. This role requires managing significant marketing budgets and ensuring the delivery of engaging brand stories. The ideal candidate will have over 7 years of experience in consumer brand marketing and a strong background in growth strategies. The position focuses on KPIs and requires a hands-on approach to leading a team and collaborating with various partners.

Qualifications

• 7+ years of experience in marketing for consumer brands.
• Experience managing large marketing budgets, emphasis on growth marketing.
• Direct experience managing Meta advertising accounts.

Responsibilities

• Manage 8-figure marketing budget with consistent KPI reporting.
• Direct growth marketing across DTC, Amazon, and TikTok.
• Own e-Commerce website and manage CRM to drive LTV.

Skills

Brand storytelling

Growth marketing

KPI management

Collaboration

Job description

A leading beauty company in New York City is seeking a Head of Marketing to oversee all marketing activities, including DTC, TikTok, and Amazon channels. This role requires managing significant marketing budgets and ensuring the delivery of engaging brand stories. The ideal candidate will have over 7 years of experience in consumer brand marketing and a strong background in growth strategies. The position focuses on KPIs and requires a hands-on approach to leading a team and collaborating with various partners.