Head of eCommerce & Growth

Creative People; New York (NY); On-site; USD 170,000 - 200,000; Full time

Job summary

Creative People in Lower Manhattan is seeking a Director of Ecommerce & Growth to lead digital acquisition, performance marketing, and e-commerce channel strategy to drive revenue online. This role demands a highly analytical, hands-on growth marketer with 5–10 years of experience scaling digital CPG brands.

The successful candidate will deploy advertising, optimize budgets, and scale customer acquisition across our primary digital pillars: DTC, Amazon, and TikTok Shop.

Qualifications

• Data-driven with advanced proficiency in data analysis tools and attribution models.
• Experience managing budgets on Meta, TikTok, Amazon, Shopify, and retention platforms.
• 5–10 years of digital growth or performance marketing for CPG brands.

Responsibilities

• Own strategy, planning, and daily optimization of paid media budgets across Meta, Google, TikTok, and Amazon Advertising.
• Oversee TV-to-digital campaigns to drive immediate digital sales lift across channels.
• Lead storefront merchandising, pricing, content optimization, and promotions across Amazon, DTC, and TikTok Shop.

Skills

Data & Analytics

Platform Mastery

Experience Baseline

Leadership Profile

Mission Match

Tools

Meta Ads Manager

TikTok Ads Manager

Amazon Seller Central

Shopify

Klaviyo

Job description

Location: Lower Manhattan - 4 days a week in office! Not flexible!

Role: Director

Start Date: ASAP

Salary Range: $170,000 - $200,000

We take great pride in what we’ve built: game-changing formulas that outperform traditional chemicals without a single toxic warning. Today, as our team grows and our reach expands, we remain committed to redefine what "clean living" truly means.

Job Summary

The Head of Ecommerce & Growth leads all digital acquisition, performance marketing, and e-commerce channel strategy to drive revenue online. This role is directly responsible for deploying advertising, optimizing budgets, and scaling customer acquisition across our primary digital pillars: DTC, Amazon, and TikTok Shop. The successful candidate will be a highly analytical, hands-on growth marketer with a minimum of 5-10 years of experience scaling digital CPG brands, possessing a deep mastery of modern ad-tech platforms, content-to-commerce funnels, and P&L optimization.

Key Job Responsibilities

• Omnichannel Performance Media: Own the strategy, planning, and daily optimization of paid media budgets across Meta, Google, TikTok, and Amazon Advertising.
• TV-to-Digital Performance: Oversee the strategy and execution of television advertising campaigns specifically optimized as a performance vehicle to drive immediate, trackable lift in digital sales across DTC, Amazon, and TikTok storefronts.
• Storefront Merchandising & Commercial Strategy: Oversee ecommerce merchandising, content, listing optimization, pricing, and promotional strategies across Amazon, DTC, and TikTok Shop to maximize organic and paid market share.
• Customer Retention & CRM: Own the post-purchase customer journey by optimizing email and SMS retention flows, subscription programs, and loyalty initiatives to increase repeat purchase rates, maximize Customer Lifetime Value (LTV), and lower overall blended CAC.
• Funnel Optimization & Lead Gen: Partner with web development and creative teams to execute lead generation programs and continuously run A/B conversion rate optimization (CRO) tests on our website, improving landing pages, checkout flows, and average order value (AOV).
• Marketing Analytics & Data Rigor: Build and maintain daily/weekly growth dashboards tracking CAC, LTV, ROAS, MER (Marketing Efficiency Ratio), and channel-specific attribution.
• Cross-Functional Alignment: Work closely with operations and inventory management to ensure digital ad spend aligns with production batch runs, preventing stockouts on high-velocity items. Feed real-time performance data back to creative teams/agency partners to rapidly iterate on ad hooks, UGC, and copy.

Job Qualifications

• Data & Analytics Rigor: Highly data-driven with advanced proficiency in data analysis tools, multi-touch attribution models, and Excel.
• Platform Mastery: Direct, native experience managing budgets or platforms inside Meta Ads Manager, TikTok Ads Manager, Amazon Seller Central/Advertising console, Shopify, and retention software (e.g., Klaviyo).
• Experience Baseline: Minimum of 5-10 years of digital growth or performance marketing experience in consumer packaged goods (ideally household cleaning, personal care, or wellness).
• Leadership Profile: Self-motivated, execution-oriented leader who thrives in a fast-paced startup environment and is comfortable jumping from high-level strategy to daily tactical execution.
• Mission Match: Mission-driven leader who has high energy and is deeply committed to cleaning up the household cleaning category.