DTC & Social Commerce Growth Leader

Churchdwight; Ewing Township (NJ); Hybrid; USD 120,000 - 165,000; Full time

Job summary

Church & Dwight is seeking a Direct-to-Consumer (DTC) and Social Commerce Manager to drive growth across DTC and TikTok Shop. The role blends commercial leadership with creator partnerships, data-driven decision making, and cross-functional influence in a hybrid setup based in NJ/NYC.

The position requires strong P&L ownership, channel optimization, and a proven ability to scale social commerce initiatives into a scalable growth engine within an omni-channel ecosystem.

Responsibilities

• Own and grow DTC and TikTok Shop P&L, revenue, margin and demand creation.
• Scale TikTok Shop to a portfolio-level growth engine.
• Build and optimize affiliate and creator ecosystem; recruitment and retention.
• Define commission structures and performance frameworks for partners.
• Lead marketplace ops: listings, pricing, inventory, fulfillment, health.
• Collaborate with TikTok for growth programs and media support.
• Develop creator flywheel to drive always-on content and demand.
• Establish frameworks for creator performance and relationship mgmt.
• Drive multi-year DTC growth strategy aligned with brand priorities.
• Lead site merchandising, UX/UI optimization, and conversion improvement.
• Own digital planning: launches, cadence, promotions, bundling.
• Ensure best-in-class customer experience across full funnel.
• Partner with media and creative teams to align demand generation with commerce goals.
• Drive lower-funnel performance: conversion, AOV, retention across channels.
• Leverage creator content to power paid media and growth loops.
• Ensure rigorous measurement and attribution of campaigns.
• Own performance metrics: GMV, CAC, AOV, LTV across channels.
• Conduct analysis to identify growth levers and optimize campaigns.
• Translate insights into recommendations for product, marketing and merchandising.
• Build executive dashboards and reporting.
• Develop channel-specific assortments for TikTok Shop and DTC conversion.
• Lead SKU strategy, bundling, pricing, promotions.
• Align merchandising with creator content and seasonal trends.
• Drive innovation across business models (subscriptions, exclusive drops).

Skills

DTC strategy

P&L management

TikTok Shop

Growth marketing

Creator partnerships

Data analytics

Cross-functional leadership

Job description

Church & Dwight is seeking a Direct-to-Consumer (DTC) and Social Commerce Manager to drive growth across DTC and TikTok Shop. The role blends commercial leadership with creator partnerships, data-driven decision making, and cross-functional influence in a hybrid setup based in NJ/NYC.

The position requires strong P&L ownership, channel optimization, and a proven ability to scale social commerce initiatives into a scalable growth engine within an omni-channel ecosystem.