Director of Ecommerce

R2 Global; New York (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

R2 Global in New York City is seeking a Director of Ecommerce to lead the launch and ongoing operation of the e-commerce site, owning the channel's P&L against company goals. The role blends hands-on leadership with strategic oversight across marketing, merchandising, and supply chain.

You will build lifecycle programs, drive CRO, and scale the site across the brand portfolio, collaborating with cross-functional teams to optimize pricing, promotions, and paid media on Meta, Google, and TikTok.

Qualifications

• 10+ years in e-commerce and digital marketing.
• Track record of profitable DTC channel growth.
• Experience with lifecycle marketing tools and retention programs.
• Hands-on Shopify, site merchandising, and CRO.

Responsibilities

• Create lifecycle and retention strategies.
• Build KPI dashboards covering CAC, LTV, AOV, CRO, and contribution margin.
• Own the site marketing and promotional calendar alongside the merchandising team.
• Push conversion rates higher through improvements to site experience, merchandising, product pages, and ongoing A/B testing.
• Flag any significant shifts in strategy, budget, pricing, or promo timing.
• Team up with Merchandising and Supply Chain to move aged and excess inventory through the DTC channel.
• Put the leadership-defined DTC channel strategy into action within the approved budget.
• Work with supply chain and operations on demand forecasting, shipping costs, and returns.
• Get the e-commerce site up and running, then operate and scale it across the full brand portfolio.
• Carry out pricing decisions in step with cross-functional teams.
• Run paid acquisition across Meta, Google, and TikTok.

Skills

Lifecycle marketing

DTC channel scaling

Analytics & reporting

Meta/Google ads management

Education

Bachelor’s degree in business, marketing or related field

Tools

Shopify

Klaviyo

Google Analytics

Job description

We're delighted to partner with a retailing powerhouse who are hiring a Director of Ecommerce to lead the launch and ongoing operation of their e-commerce site, taking ownership of the channel's P&L performance against goals set by company leadership. The company operate out of the heart of New York City and are looking to take their operations to the next level. If you enjoy being hands on, this could be the perfect position for you!

Responsibilities

• Create lifecycle and retention strategies
• Build out KPI dashboards and analytics covering CAC, LTV, AOV, CRO, and contribution margin, reporting findings to leadership monthly.
• Own the site marketing and promotional calendar alongside the merchandising team.
• Push conversion rates higher through improvements to site experience, merchandising, product pages, and ongoing A/B testing
• Flag any significant shifts in strategy, budget, pricing, or promo timing.
• Team up with Merchandising and Supply Chain to move aged and excess inventory through the DTC channel in line with company goals
• Put the leadership-defined DTC channel strategy into action - contributing ideas and recommendations, but staying within the approved strategy, and budget.
• Work with supply chain and operations on demand forecasting, shipping costs, and returns.
• Get the e-commerce site up and running, then operate and scale it across the full brand portfolio
• Carry out pricing decisions in step with cross-functional teams.
• Run paid acquisition across Meta, Google, and TikTok.

Qualifications

• Familiarity with lifecycle marketing tools like Klaviyo and a history of building retention programs
• A track record of successfully building and scaling a profitable DTC channel
• Solid working knowledge of Shopify, site merchandising, and conversion-rate optimization
• Strong hands-on experience running meta and google accounts.
• 10+ years in e-commerce and digital marketing.

Education & Experience

• Bachelor’s degree in business, marketing or a related field.