Growth-Driven Strategic Marketing Programs Lead

USA GPC Genuine Parts Company; United States; On-site; USD 110,000 - 150,000; Full time

Job summary

USA GPC Genuine Parts Company seeks a Strategic Marketing Programs Manager to translate business priorities into integrated marketing initiatives that strengthen automotive leadership and brand relevance. You will collaborate with internal teams and external partners to drive customer engagement and long-term growth.

The ideal candidate is a strategic thinker and strong operator who can turn complex opportunities into focused, measurable programs across marketing, partnerships, and

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years in strategic marketing or program management.
• Proven ability to lead cross-functional marketing programs end-to-end.
• Strong strategic planning, organizational, and stakeholder management skills.
• Experience defining and tracking performance metrics and reporting outcomes.
• Experience managing marketing budgets and resources to optimize programs.
• Willingness to travel up to 10%.

Responsibilities

• Develop and execute strategic marketing plans aligned with business priorities.
• Translate business objectives, customer insights, and market opportunities into actionable marketing strategies and programs.
• Lead cross functional initiatives from strategy through execution, managing stakeholders, timelines, budgets, and deliverables.
• Identify opportunities to strengthen brand relevance, industry leadership, and customer engagement.
• Cultivate external partnerships that extend the reach and impact of marketing initiatives.
• Develop compelling strategic narratives, presentations, and recommendations for internal and external stakeholders.
• Monitor industry, consumer, workforce, and competitive trends to identify emerging opportunities.
• Provide clear, executive ready reporting on program performance, insights, opportunities, and recommended next steps.

Skills

Strategic planning

Stakeholder management

Cross-functional collaboration

Budget management

Performance metrics

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Job description

USA GPC Genuine Parts Company seeks a Strategic Marketing Programs Manager to translate business priorities into integrated marketing initiatives that strengthen automotive leadership and brand relevance. You will collaborate with internal teams and external partners to drive customer engagement and long-term growth.

The ideal candidate is a strategic thinker and strong operator who can turn complex opportunities into focused, measurable programs across marketing, partnerships, and