Lead Product Manager (Acquisition, scribd.com)

Scribd; Dallas (TX); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Healthcare Insurance Coverage (Medical

12 weeks paid parental leave

401k/RSP matching

Job summary

Scribd seeks a Lead Product Manager to own how we acquire new users. You will define audiences, broaden channels over time, and decide what we need to build to propel growth, owning the roadmap and engineering investment behind that plan.

The role blends product leadership with growth marketing, requiring data-driven decision making, collaboration with Performance Marketing, SEO, Partnerships, and Brand, and a track record of embedding acquisition mechanics into a consumer subscription product.

Qualifications

• 7+ years in product management or growth, with focus on user acquisition.
• Experience building acquisition mechanics into a product (growth loops).
• Experience across acquisition channels: paid search, social, SEO, partnerships.
• Strong data analytics, experimentation, attribution, and funnel optimization.
• Ability to influence without direct authority and align marketing and product teams.

Responsibilities

• Own acquisition roadmap and align with engineering investment.
• Define audiences and broaden channel mix; decide what to build to support growth.
• Collaborate with Performance Marketing, SEO, Partnerships and Brand to align strategies.
• Set measurement bar linking investment to long-term subscriber value.
• Develop product capabilities for discoverability and AI-search readiness; enable channel integrations.
• Test and scale new acquisition approaches across funnels and channels.

Skills

Acquisition strategy

Product management

Growth marketing

Cross-functional leadership

Data analytics

Experimentation

Job description

• We are seeking a Lead Product Manager to own how we acquire new users. While Performance Marketing, SEO, Partnerships, and Brand run our acquisition channels day to day, this role is their product counterpart: you will define which audiences we go after, how we broaden the channel mix over time, and what we need to build to get there, owning the roadmap and engineering investment behind that plan
• The successful candidate combines genuine acquisition expertise with strong product management, and leads through influence helping teams define where acquisition should head next. Your work will directly shape who discovers our products and how durable our growth is
• Own the acquisition roadmap and decide where its engineering investment goes, adapting as the market shifts
• Develop and maintain a cross-channel view of where acquisition investment pays off, and bring a clear, evidence-backed recommendation to channel owners and leadership
• Build acquisition into the product itself, through referrals, sharing, and other experiences that help existing users bring in new ones
• Build and maintain the product capabilities that make each channel more effective, including discoverability, search and AI-answer-engine readiness, channel integrations, and acquisition tracking, working hand in hand with the teams who run those channels
• Identify and test new ways to reach users and scale the ones that prove durable
• Work closely with Performance Marketing, SEO, Partnerships, and Brand so that product investment and channel investment reinforce one another, with each team continuing to own strategy and execution within its own channel
• Set the measurement bar for acquisition, connecting investment to the long-term value of the subscribers it produces rather than traffic or signup volume alone
• Collaborate cross-functionally with Engineering, Design, Analytics, Data Science, Product, Marketing and Brand

Benefits

• Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
• 12 weeks paid parental leave
• Short-term/long-term disability plans
• 401k/RSP matching
• Tuition Reimbursement
• Learning & Development programs
• Quarterly stipend for Wellness, Connectivity & Comfort
• Mental Health support & resources
• Free subscription to Scribd + gift memberships for friends & family
• Referral Bonuses
• Book Benefit
• Sabbaticals
• Company wide events
• Team engagement budgets
• Vacation & Personal Days
• Paid Holidays (+ winter break)
• Flexible Sick Time
• Volunteer Day
• Company-wide Diversity, Equity, & Inclusion programs

A hybrid background: a product manager with deep growth marketing experience, or a growth marketer with equally strong product management experienceA track record of building acquisition mechanics into a product, such as growth loops, not only optimizing paid channelsWorking fluency across acquisition channels, including paid search and social, SEO and organic discovery, partnerships, and acquisition driven by the product itself, with a clear point of view on the strengths and tradeoffs of eachMinimum of 7 years of experience in product management or growth, with at least 2 years focused on user acquisition, preferably in a consumer subscription businessNice to have: experience optimizing for AI search and answer engines, SEO at significant scale, B2C/B2B2C distribution modelsComfort with ambiguity and a bias toward defining a new charter rather than inheriting an established roadmapStrong proficiency in data analytics, experimentation, attribution, and funnel optimization, with the ability to tie acquisition decisions to long-term subscriber value rather than cost per acquisition or volume aloneA proven ability to influence without direct authority and build alignment across marketing and product organizationsThe credibility to be a genuine peer to channel experts. You can go deep enough with a paid marketer or an SEO specialist to earn their trust, without needing to run their channel yourself