Growth-Driven Digital Performance Manager

Hyh America; Irvine (CA); On-site; USD 80,000 - 100,000; Full time

Job summary

HYH America Inc. invites a Digital Performance Marketing Manager to drive sales growth in the U.S. market through integrated digital paid media and e-commerce retail media programs.

This hands-on, manager-level role will oversee campaigns across Google, Meta, YouTube, TikTok, and marketplaces like Amazon and Instacart from our Irvine, CA office. The ideal candidate has 3–5+ years in digital performance marketing, strong analytics, GA4 proficiency, and a proven ability to translate data into

Qualifications

• Bachelor's degree or equivalent in Marketing, Advertising, Business, Communications, or related field.
• 3–5+ years hands-on digital performance marketing, paid media, or e-commerce advertising.
• Strong understanding of performance metrics (ROAS, CPA, CAC) and data-driven optimization.

Responsibilities

• Develop annual and quarterly performance marketing strategies and budget plans.
• Directly manage campaign structure, audiences, bids, creative, and placements across Google Ads, Meta Ads, YouTube, and TikTok.
• Plan and manage marketplace and retail media campaigns (Amazon Ads, Walmart Connect, Instacart Ads).
• Monitor ROAS/ROI, adjust budgets, and optimize bidding strategies for profitability.
• Reconcile platform results with sales data and report insights to leadership.
• Design A/B tests and experiments to improve conversion and acquisition costs.

Skills

GA4 proficiency

Excel

Data-driven optimization

Analytical thinking

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field

Tools

GA4

Looker Studio/Power BI

Job description

HYH America Inc. invites a Digital Performance Marketing Manager to drive sales growth in the U.S. market through integrated digital paid media and e-commerce retail media programs.

This hands-on, manager-level role will oversee campaigns across Google, Meta, YouTube, TikTok, and marketplaces like Amazon and Instacart from our Irvine, CA office. The ideal candidate has 3–5+ years in digital performance marketing, strong analytics, GA4 proficiency, and a proven ability to translate data into