Senior Director, Customer Lifecycle & Growth

Munchkin; Los Angeles (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

WHY Brands Inc., the parent company of Munchkin, is seeking a Director of Lifecycle Marketing to own the health, engagement and long-term value of our customer base. This senior growth leader will manage lifecycle marketing as an integrated growth system across email, SMS, push and emerging direct-to-consumer channels, shaping onboarding and retention strategies.

Reporting to the VP of Digital Growth, you will build segmentation, personalization at scale, and a measurement framework to forecast

Responsibilities

• Own the End-to-End Lifecycle Strategy. Define the customer growth roadmap from lead capture and acquisition nurture through first purchase, onboarding, cross-sell, repeat, loyalty, retention and win-back.

Job description

WHY Brands Inc., the parent company of Munchkin, is seeking a Director of Lifecycle Marketing to own the health, engagement and long-term value of our customer base. This senior growth leader will manage lifecycle marketing as an integrated growth system across email, SMS, push and emerging direct-to-consumer channels, shaping onboarding and retention strategies.

Reporting to the VP of Digital Growth, you will build segmentation, personalization at scale, and a measurement framework to forecast