Growth-Driven Performance Analytics Manager (TikTok Shop)

Procter & Gamble

Center (OH)

On-site

USD 85,000 - 122,000

Full time

3 days ago

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Job summary

The Health Care Performance Marketing Analytics Manager at Procter & Gamble will build and run the analytics engine behind health care performance marketing to support growth, profitability, and talkability. You will partner across brands to develop data-driven insights, codify KPIs, and promote a culture of evidence-based decision making, leveraging AI capabilities and new digital analytics tools.

This role is based in Center, OH on site, with a full-time schedule and a focus on TikTok Shop and

Qualifications

Experience using analytics to inform business decisions.
Ability to translate complex results into actionable insights.
Excellent written and verbal communication.
Experience managing multiple priorities.
Interest in AI and digital analytics to drive growth.

Responsibilities

Partner to develop capabilities and systems that accelerate brand growth through performance marketing and TikTok Shop across Health Care brands
Combine and analyze data from multiple sources to produce actionable insights and clearly explain complex results or algorithms
Codify key performance metrics and tracking systems to enable efficient growth through performance marketing
Promote a data-based decision-making culture by analyzing complex data sets to uncover channel and consumer insights
Innovate, explore, and test new content and conversion tactics within performance marketing channels, continuously optimizing for scaled impact