Performance Marketing Analytics Manager - Health Care

Procter & Gamble; Center (OH); On-site; USD 85,000 - 122,000; Full time

Job summary

The Health Care Performance Marketing Analytics Manager at Procter & Gamble will build and run the analytics engine behind health care performance marketing to support growth, profitability, and talkability. You will partner across brands to develop data-driven insights, codify KPIs, and promote a culture of evidence-based decision making, leveraging AI capabilities and new digital analytics tools.

This role is based in Center, OH on site, with a full-time schedule and a focus on TikTok Shop and

Qualifications

• Experience using analytics to inform business decisions.
• Ability to translate complex results into actionable insights.
• Excellent written and verbal communication.
• Experience managing multiple priorities.
• Interest in AI and digital analytics to drive growth.

Responsibilities

• Partner to develop capabilities and systems that accelerate brand growth through performance marketing and TikTok Shop across Health Care brands
• Combine and analyze data from multiple sources to produce actionable insights and clearly explain complex results or algorithms
• Codify key performance metrics and tracking systems to enable efficient growth through performance marketing
• Promote a data-based decision-making culture by analyzing complex data sets to uncover channel and consumer insights
• Innovate, explore, and test new content and conversion tactics within performance marketing channels, continuously optimizing for scaled impact

Skills

Analytics

Communication

Problem solving

Prioritization

AI capabilities

Can-do attitude

Job description

The Health Care Performance Marketing Analytics Manager will build and run the analytics engine behind P&G Health Care performance marketing to support sales growth, profitability, and talkability.

Responsibilities

• Partner to develop capabilities and systems that accelerate brand growth through performance marketing and TikTok Shop across Health Care brands


• Combine and analyze data from multiple sources to produce actionable insights and clearly explain complex results or algorithms


• Codify key performance metrics and tracking systems to enable efficient growth through performance marketing


• Promote a data-based decision-making culture by analyzing complex data sets to uncover channel and consumer insights


• Innovate, explore, and test new content and conversion tactics within performance marketing channels, continuously optimizing for scaled impact

Requirements

• Proven use of technology to create business value


• Adept at using analytics technologies and tools to solve ad hoc business problems, explore potential future solutions, and translate innovations into robust, scaled analytic solutions and actionable insights


• Excellent written and verbal communication skills to influence others to take action


• Strong thinking and problem-solving skills applied to business processes with a can-do attitude


• Proven ability to manage multiple priorities


• Demonstrated passion for using new digital, data, and AI capabilities to drive business growth and change ways of working

Technology

• TikTok Shop

Job Details

• Location: Center, OH (onsite) - MASON BUS AND INNOVATION CTR


• Schedule: Full time


• Job number: R000158202


• Job segmentation: Entry Level


• Salary range: USD $85,000 - $122,200 per year