Growth-Driven Paid Social Creative Lead

Jobtailor; Los Angeles (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor in Los Angeles seeks a results-driven Creative Strategist to lead audience research, craft compelling ad concepts, and write clear briefs for designers and editors. You will shape messaging for Instagram, Facebook, and TikTok, test ideas, and adapt based on performance signals to maximize campaign impact.

The role emphasizes end-to-end ownership, proactive ideation, and fluency in creative analytics to improve hooks, CTR, and overall win rate across high-volume campaigns.

Qualifications

• Proven experience as a creative strategist in high-volume, high-velocity performance creative environments.
• Strong track record of paid social creative for live Meta and/or TikTok campaigns with measurable results.
• Direct-response creative: audiences, angles, hooks, and why an ad wins or loses.
• Deep fluency in audience and market research; turn insights into non-obvious angles.
• Ability to own strategy end-to-end and write hooks; no task is beneath you.
• Proactive, self-directed working style; you bring ideas without being asked.
• Fluency in Motion or similar creative analytics tool to read performance and act on it.
• Comfort reading hook rate, hold rate, and CTR to inform concepts.

Responsibilities

• Lead deep audience and market research to uncover new personas, pain points, and use cases worth targeting.
• Turn that research into a steady backlog of net-new ad concepts, each with a clear rationale for why it should win.
• Write sharp creative briefs that guide designers, editors, and producers.
• Develop angles, hooks, and messaging built around how people actually behave on Instagram, Facebook, and TikTok.
• Define what to test next and why, isolating variables so every result teaches us something.
• Keep a deep bench of fresh ideas to stay ahead of creative fatigue, so no single winner carries the account too long.
• Partner with performance marketing managers to turn account needs into concrete creative direction.
• Read performance signals and feed them back into sharper concepts, as bandwidth allows.

Skills

Creative strategy

Paid social creative

Direct-response creative

Audience research

End-to-end strategy

Self-directed work

Motion/analytics tool

Metrics interpretation

Job description

Jobtailor in Los Angeles seeks a results-driven Creative Strategist to lead audience research, craft compelling ad concepts, and write clear briefs for designers and editors. You will shape messaging for Instagram, Facebook, and TikTok, test ideas, and adapt based on performance signals to maximize campaign impact.

The role emphasizes end-to-end ownership, proactive ideation, and fluency in creative analytics to improve hooks, CTR, and overall win rate across high-volume campaigns.