Senior Creative Strategist for Growth & Performance Remote

New Engen; Los Angeles (CA); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

401k - Employer match

HSA - Employer contributes

Flexible Vacation & PTO plan

Paid Maternity / Paternity

Paid Holidays

Laid back office environment

Fun company events & off-sites

Job summary

New Engen is seeking a Creative Strategy Lead in Los Angeles to drive creative and messaging strategies for various digital platforms including Facebook, Instagram, and TikTok. The ideal candidate will have over 6 years of experience in paid social creative strategy and a proven track record of improving client creativity and performance.

Responsibilities include analyzing audience insights, managing creative teams, and collaborating with media partners to optimize campaign performance. This is a full-time role with competitive salary and benefits including flexible vacation, employer matched 401k, and a laid-back office environment.

Qualifications

• 6+ years of experience in paid social creative strategy.
• Strong instincts for direct response creative and storytelling.
• Proven track record of leading client strategy.
• Deep understanding of Meta, TikTok, YouTube, and digital channels.

Responsibilities

• Build creative and messaging strategies for digital channels.
• Serve as the Creative Strategy Lead for clients.
• Analyze audience insights to direct creative work.
• Work with media to drive creative performance.
• Manage creative launch pipelines effectively.
• Develop and manage creative briefs for internal teams.
• Ensure quality and brand alignment of deliverables.
• Strengthen collaboration across creative, media, and client teams.

Skills

Paid social creative strategy

Direct response creative

Platform-specific storytelling

Communication

Collaboration

Tools

Asana

Slack

Google Suite

Adobe Creative Suite

Figma

Job description

New Engen is seeking a Creative Strategy Lead in Los Angeles to drive creative and messaging strategies for various digital platforms including Facebook, Instagram, and TikTok. The ideal candidate will have over 6 years of experience in paid social creative strategy and a proven track record of improving client creativity and performance.

Responsibilities include analyzing audience insights, managing creative teams, and collaborating with media partners to optimize campaign performance. This is a full-time role with competitive salary and benefits including flexible vacation, employer matched 401k, and a laid-back office environment.