Growth-Focused Paid Media Strategist (Hybrid/Remote)

Brand Knew; Los Angeles (CA); Hybrid; USD 72,000 - 90,000; Full time

Benefits offered by this job

Growth opportunities

Diverse client slate

Creative culture

Unlimited cold brew

Hybrid & Remote work options

Job summary

Brand Knew in Los Angeles is seeking an experienced media buyer to strategize and implement digital buys across our client slate. The role requires a proven track record with Facebook, Instagram, Snapchat and Twitter Ads, plus Google AdWords and Microsoft Bing campaigns focused on CPA and ROI.

The right candidate will manage multiple projects in a fast-paced environment, be highly creative, and translate ideas into scalable campaigns with strong analytic reporting.

Qualifications

• 3+ years launching Facebook, Instagram, Twitter, and AdWords campaigns
• Experience testing ad creative and retargeting campaigns
• Experience with A/B and multi-variant testing
• Experience with analytics tools and reporting per platform
• Experience setting up GA events and pixels across platforms
• Strong communication, both written and spoken
• Strong creative skills and attention to detail
• Self-motivated, fast learner, and able to work independently
• Highly organized and deadline-driven

Responsibilities

• Collaborate with marketing teams to develop client strategies
• Launch and optimize Facebook, Instagram, Snapchat, Google Ads, and Twitter campaigns
• Conduct market research to inform solutions
• Manage retargeting campaigns
• Test and optimize ad creative and landing pages
• Optimize campaigns across channels for ROI goals
• Collaborate with creative, marketing, and sales teams to brainstorm ideas
• Provide client reports and updates
• Monitor industry trends and adjust strategies

Skills

Campaign management

A/B testing

Analytics tools

GA events & pixels

Communication skills

Creative thinking

Attention to detail

Self-motivated

Organized / deadline-driven

Tools

Facebook Ads Manager

Google Ads

Microsoft Advertising

Snapchat Ads

Twitter Ads

Google Analytics

Pixels

Job description

Brand Knew in Los Angeles is seeking an experienced media buyer to strategize and implement digital buys across our client slate. The role requires a proven track record with Facebook, Instagram, Snapchat and Twitter Ads, plus Google AdWords and Microsoft Bing campaigns focused on CPA and ROI.

The right candidate will manage multiple projects in a fast-paced environment, be highly creative, and translate ideas into scalable campaigns with strong analytic reporting.