Creative Strategy Lead - Paid Social Innovator

FRIJ; Los Angeles (CA); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Frij, a Los Angeles–based creative studio, seeks a Creative Strategist who can turn data into storytelling and make paid social content irresistibly clickable.

You will own the creative pipeline, write briefs, coordinate production teams, and build testing frameworks across Facebook, TikTok, and YouTube.

3–5 years in performance marketing and a track record leading creative teams for DTC brands are ideal.

Qualifications

• 3–5 years in performance marketing with a proven track record in creative strategy for DTC or ecommerce brands.
• Experience managing creative teams and writing ad concepts that drove spend.
• Strong ability to analyze performance data and translate into briefs.

Responsibilities

• Conduct deep-dive data analysis across Facebook Ad accounts to uncover actionable creative insights.
• Develop and manage a monthly creative pipeline with 10+ strategic ad concepts per client.
• Write creative briefs guiding production teams to high-converting paid social content.
• Coordinate cross-functional production, casting, and editing teams to execute vision.
• Produce insight documents and performance reports with strategic rationale.
• Design and implement creative testing frameworks across Facebook, TikTok, and YouTube.

Skills

Creative strategy

Performance marketing

Direct-to-consumer

Copywriting

Project management

Data analysis

Cross-functional teamwork

Reporting briefs

Tools

Facebook Ads Manager

TikTok Ads Manager

YouTube Ads Manager

Job description

Frij, a Los Angeles–based creative studio, seeks a Creative Strategist who can turn data into storytelling and make paid social content irresistibly clickable.

You will own the creative pipeline, write briefs, coordinate production teams, and build testing frameworks across Facebook, TikTok, and YouTube.

3–5 years in performance marketing and a track record leading creative teams for DTC brands are ideal.