Growth-Driven Paid Acquisition Lead

Pangram Labs; New York (NY); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Competitive equity

Healthcare benefits

Free lunch at the office

Job summary

Pangram Labs is seeking a growth-minded marketer to own paid acquisition across multiple channels from zero to scale. You will run Google Ads end-to-end, build non-search channels like Meta, LinkedIn, and TikTok, and lead creative testing with a performance-focused mindset.

You will work closely with a product and growth team, reporting to the Head of Growth, in a high-agency, mission-driven environment. All roles are in person in Brooklyn, NY.

Qualifications

• 5 to 8 years running paid acquisition across multiple channels.
• Experience building channels from zero.
• A demonstrated understanding of high-quality creative and copy that convert.
• Hands-on with conversion measurement.
• You can reason about CAC, payback, and LTV without a template.

Responsibilities

• Take over our Google Ads program and run it end to end: account structure, keywords, bids, budget pacing, and the experiment roadmap.
• Launch and test our first non-search channels: Meta, LinkedIn, TikTok, and other paid social channels.
• Brief and test creative, copy, and landing pages, sourcing freelance or agency support.
• Maintain a tight feedback loop between creative and performance, shipping new experiments every week.

Skills

Paid acquisition

Channel growth

Creative & copy

Conversion tracking

CAC/LTV reasoning

Job description

Pangram Labs is seeking a growth-minded marketer to own paid acquisition across multiple channels from zero to scale. You will run Google Ads end-to-end, build non-search channels like Meta, LinkedIn, and TikTok, and lead creative testing with a performance-focused mindset.

You will work closely with a product and growth team, reporting to the Head of Growth, in a high-agency, mission-driven environment. All roles are in person in Brooklyn, NY.