Growth-Driven Paid Media Lead

Skill; Boston (MA); On-site; USD 70,000 - 120,000; Full time

Job summary

Aquent Talent is seeking an accomplished performance marketing professional in Boston to own paid acquisition across Google Ads, Meta, TikTok, and emerging platforms. You will design scalable account structures, run daily optimizations, manage large budgets, and collaborate with cross‑functional teams to drive user growth.

You will leverage advanced analytics, attribution, and AI‑driven creative briefs to beat targets, report on ROAS and CAC, and continuously refine strategies during a pivotal

Qualifications

• 3 to 8+ years of hands‑on paid media experience across paid search, paid social, and paid video.
• Proven ownership of monthly ad spends ranging from $100K to $500K+, with CAC and payback targets.
• Deep fluency in Google Ads and Meta Ads Manager; hands‑on with at least one of TikTok, Snapchat, Pinterest, or LinkedIn.
• Comprehensive tracking and analytics experience; knowledge of tag management, analytics platforms, server‑side tracking, and APIs.

Responsibilities

• Lead end‑to‑end paid campaigns across Google Ads, Meta, TikTok, and other platforms.
• Develop advanced account structures and naming conventions for scale.
• Execute daily optimizations on active accounts to maintain or improve CPA and ROAS.
• Manage substantial monthly spend, scaling when performance is strong and pacing when needed.
• Implement bidding strategies (tCPA, tROAS, PMax, value‑based) and know when to automate vs. manual tweaks.
• Coordinate with platform reps to gain beta access and resolve policy issues.
• Own event tracking and conversion setup, including tag management and server‑side tracking.
• Ensure clean URL parameters, deduplicated pixels, and a robust measurement plan.
• Analyze performance data from dashboards/warehouses to translate metrics into business impact.
• Drive a weekly creative testing engine and provide precise briefs to the Creative team.
• Partner with Lifecycle Marketing, Growth, and Web teams to align paid efforts with customer journeys.
• Conduct competitive intelligence to inform strategy.

Skills

Paid media

Google Ads

Meta Ads

TikTok

Analytics

SQL

AI in ads

Campaign optimization

Tools

Tag management

Analytics platforms

Server-side tracking

APIs

Looker

Tableau

Job description

Aquent Talent is seeking an accomplished performance marketing professional in Boston to own paid acquisition across Google Ads, Meta, TikTok, and emerging platforms. You will design scalable account structures, run daily optimizations, manage large budgets, and collaborate with cross‑functional teams to drive user growth.

You will leverage advanced analytics, attribution, and AI‑driven creative briefs to beat targets, report on ROAS and CAC, and continuously refine strategies during a pivotal