Performance Marketing Lead

Pangram Labs; New York (NY); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Competitive equity

Healthcare benefits

Free lunch at the office

Job summary

Pangram Labs is seeking a growth-minded marketer to own paid acquisition across multiple channels from zero to scale. You will run Google Ads end-to-end, build non-search channels like Meta, LinkedIn, and TikTok, and lead creative testing with a performance-focused mindset.

You will work closely with a product and growth team, reporting to the Head of Growth, in a high-agency, mission-driven environment. All roles are in person in Brooklyn, NY.

Qualifications

• 5 to 8 years running paid acquisition across multiple channels.
• Experience building channels from zero.
• A demonstrated understanding of high-quality creative and copy that convert.
• Hands-on with conversion measurement.
• You can reason about CAC, payback, and LTV without a template.

Responsibilities

• Take over our Google Ads program and run it end to end: account structure, keywords, bids, budget pacing, and the experiment roadmap.
• Launch and test our first non-search channels: Meta, LinkedIn, TikTok, and other paid social channels.
• Brief and test creative, copy, and landing pages, sourcing freelance or agency support.
• Maintain a tight feedback loop between creative and performance, shipping new experiments every week.

Skills

Paid acquisition

Channel growth

Creative & copy

Conversion tracking

CAC/LTV reasoning

Job description

About Pangram Labs

Pangram Labs' mission is to protect authenticity by building the world's best AI detection systems. We publish research on state-of-the-art AI detection techniques and algorithms, and build products to bring our technology into people's daily lives.

You’ll build the paid function at a category-defining company, backed by real traction, freedom, and budget.

The role

We are looking for high agency, mission-driven, and passionate builders to join our Growth team. Reporting to the Head of Growth, you’ll test, learn, and find the channels that connect us with our audience.

You’ll build off of our organic growth, define our paid strategy, and shape product, brand, and content. Pangram serves both consumers and large B2B clients; we need a leader who can grow both, and who’s excited to build alongside a talented product and growth team.

All roles are in person in Brooklyn, New York.

Responsibilities

• Take over our Google Ads program and run it end to end: account structure, keywords, bids, budget pacing, and the experiment roadmap

• Launch and test our first non-search channels: Meta, LinkedIn, TikTok, and other paid social channels

• Brief and test creative, copy, and landing pages, sourcing freelance or agency support

• Maintain a tight feedback loop between creative and performance, shipping new experiments every week

Requirements

• 5 to 8 years running paid acquisition across multiple channels

• Experience building channels from zero

• A demonstrated understanding of high-quality creative and copy that convert

• Hands-on with conversion measurement

• You can reason about CAC, payback, and LTV without a template

What we offer

• Competitive equity

• Healthcare benefits

• Free lunch at the office