Growth-Driven Marketing Performance Analyst

Empire Access; City of Rochester (NY); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive pay and benefits

Training and career growth

Dynamic and supportive team

Job summary

Empire Fiber seeks a Marketing Performance Analyst to turn market, customer, and campaign insights into growth strategies. You will drive subscriber growth, market penetration, and campaign ROI across Rochester and nearby markets, translating data into actionable recommendations for leadership.

Applicants should have 2–4 years in marketing data analysis, strong Excel/SQL/Power BI skills, and a knack for communicating insights to executives.

Qualifications

• Strong business acumen and analytical thinking with ability to translate data trends into actions.
• 2-4 years’ experience in marketing data analysis or BI, preferably in telecom or broadband.
• Proficiency with Excel, SQL, and Power BI; CRM experience is a plus.
• Strong analytical, quantitative, and attention-to-detail.
• Knowledge of FTTH metrics like installation rates, adoption, and churn is desirable.
• Ability to clearly communicate insights and recommendations to leaders.

Responsibilities

• Identify opportunities to grow new customer acquisition in priority markets.
• Help determine where marketing and sales activity should focus to improve adoption.
• Determine which campaigns, channels, messages, and offers generate strongest responses.
• Measure campaigns, channels, offers, and tactics to drive ROI.
• Support pricing, promotion, and customer mix analysis to improve ARPU.
• Analyze churn and early-life customer behavior to improve long-term value.

Skills

Business acumen

Analytical skills

Communication of insights

Problem-solving

Tools

Excel

SQL

Power BI

CRM systems

Job description

Empire Fiber seeks a Marketing Performance Analyst to turn market, customer, and campaign insights into growth strategies. You will drive subscriber growth, market penetration, and campaign ROI across Rochester and nearby markets, translating data into actionable recommendations for leadership.

Applicants should have 2–4 years in marketing data analysis, strong Excel/SQL/Power BI skills, and a knack for communicating insights to executives.