Growth Marketing Analyst

CADY; Alpharetta (GA); On-site; USD 95,000 - 125,000; Full time

Job summary

CADY in Alpharetta, GA is seeking a highly analytical Marketing Analyst to own performance reporting, attribution, forecasting, and martech optimization to accelerate acquisition and increase lifetime value.

This role requires deep analytical rigor, strong SQL, and experience with GA4, Salesforce Marketing Cloud, Braze, DOMO, and BI dashboards to translate data into growth. Collaborating with finance and product, you will shape the measurement strategy across channels.

Qualifications

• Bachelor’s degree in Marketing, Analytics, Business, Statistics, Computer Science, or related field.
• 3–5+ years in marketing analytics, growth analytics, or performance marketing.
• Advanced SQL skills required.
• Experience with BI tools and dashboard development.
• Advanced Excel or Google Sheets modeling skills.
• Strong understanding of digital marketing metrics and funnel optimization.
• Experience with Salesforce Marketing Cloud, Braze, DOMO, Google Analytics.

Responsibilities

• Analyze full-funnel performance across all digital and print channels.
• Leverage GA4 to analyze user behavior, conversion paths, cohort performance, and channel contribution.
• Identify opportunities to improve conversion rates, average orders and lifetime values.
• Develop attribution models and measure incremental impact of campaigns.
• Translate data into clear recommendations that drive measurable growth.
• Own email and lifecycle marketing reporting across Salesforce Marketing Cloud and Braze: Analyze campaign, journey, and triggered email performance; Measure incremental revenue impact of lifecycle programs.

Skills

SQL

BI tools

Excel modeling

Marketing metrics

Growth analytics

GA4

Education

Bachelor's degree in Marketing or Analytics

Tools

Salesforce Marketing Cloud

Braze

DOMO

Google Analytics

GA4

Google Tag Manager

Job description

CADY in Alpharetta, GA is seeking a highly analytical Marketing Analyst to own performance reporting, attribution, forecasting, and martech optimization to accelerate acquisition and increase lifetime value.

This role requires deep analytical rigor, strong SQL, and experience with GA4, Salesforce Marketing Cloud, Braze, DOMO, and BI dashboards to translate data into growth. Collaborating with finance and product, you will shape the measurement strategy across channels.