Growth Analytics Manager: Marketing Performance

National Vision, Inc.; Lawrenceville, Northern (GA, KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health and dental insurance

401k retirement savings with company

Paid personal time off

Parental leave

Job summary

National Vision, Inc. is seeking a Manager, Growth Performance & Marketing Analytics to lead day-to-day performance analyses across Marketing and translate data into clear business recommendations.

This role connects marketing activity, customer behavior, digital performance, CRM engagement, and media effectiveness to drive decisions. The Manager serves as the primary translator within the Marketing Insights & Optimization team, partnering with Brand, Growth Marketing, Digital Experience,

Qualifications

• Bachelor's degree in Marketing, Analytics or related field.
• 7+ years of experience in marketing, growth, digital, ecommerce, CRM or analytics.
• Experience with consumer-facing businesses and multi-location environments.
• Strong MMM, Power BI, and marketing measurement experience.

Responsibilities

• Lead day-to-day performance analysis across Marketing and translate data into clear business recommendations.
• Frame the right business questions, prioritize analytical work, and guide the Data Scientist and Analyst.
• Deliver executive-ready insights that improve marketing effectiveness, customer growth, and investment decisions.
• Lead weekly and monthly marketing performance analysis across demand, traffic, conversion, and CRM.

Skills

MMM

Power BI

Attribution

Customer journey

KPIs

SQL

Education

Bachelor's degree in Marketing/Analytics

Tools

Power BI

SQL

Adobe Analytics

GA4

CDP

Job description

National Vision, Inc. is seeking a Manager, Growth Performance & Marketing Analytics to lead day-to-day performance analyses across Marketing and translate data into clear business recommendations.

This role connects marketing activity, customer behavior, digital performance, CRM engagement, and media effectiveness to drive decisions. The Manager serves as the primary translator within the Marketing Insights & Optimization team, partnering with Brand, Growth Marketing, Digital Experience,