Growth-Focused Marketing Analytics Lead

DTE Energy; Melvindale (MI); Hybrid; USD 95,000 - 125,000; Full time

Benefits offered by this job

Hybrid work schedule

Job summary

DTE Energy in Melvindale, MI is seeking an experienced Marketing Analytics professional to develop business plans, lead customer insight projects, and drive profitability across units.

You will manage campaigns, gather data, present results to executives, and collaborate in a matrix environment. A Bachelor's degree and 5+ years of relevant experience are required, with strong analytical and communication skills.

Qualifications

• Bachelor's degree in Business or related discipline with 5+ years of experience.
• Strong analytical, problem-solving and communication skills.
• Experience leading projects and coordinating with cross-functional teams.

Responsibilities

• Develops marketing and business plans to enhance customer satisfaction and profitability.
• Leads projects and provides analytical support for marketing activities.
• Manages communications with internal and external partners and stakeholders.
• Designs and implements solutions to improve key performance metrics.
• Creates project work plans, campaigns and budgets and ensures on-time delivery.

Skills

Data analysis

Marketing analytics

Project management

Communication

Education

Bachelor's degree in Business

Tools

Excel

PowerPoint

CRM systems

Job description

DTE Energy in Melvindale, MI is seeking an experienced Marketing Analytics professional to develop business plans, lead customer insight projects, and drive profitability across units.

You will manage campaigns, gather data, present results to executives, and collaborate in a matrix environment. A Bachelor's degree and 5+ years of relevant experience are required, with strong analytical and communication skills.