Growth-Driven Marketing Data Analyst

Innodata; Ridgefield Park (NJ); On-site; USD 70,000 - 110,000; Full time

Job summary

Innodata is seeking a detail-oriented Data Analyst with 3+ years of marketing analytics experience to drive strategic decisions. You will analyze consumer behavior and campaign performance, leveraging SQL, Google Analytics, and data visualization tools to optimize marketing ROI through actionable insights and predictive modeling.

Responsibilities include data collection from multiple sources, campaign performance evaluation, and creating dashboards to communicate findings to stakeholders.

Qualifications

• 3+ years in marketing analytics or data roles.
• Proficiency with Google Analytics, Tableau, Power BI, and Excel.
• Ability to interpret large data sets and identify trends.
• Strong communication to translate data into insights.
• Marketing knowledge and digital advertising familiarity.
• Attention to detail and cross-functional collaboration.

Responsibilities

• Data Collection & Analysis: Gather data from multiple sources including web analytics, social media, and CRM to identify trends.
• Campaign Optimization: Monitor marketing performance, evaluate ROI, and conduct A/B tests to refine strategies.
• Reporting & Visualization: Create dashboards and reports using Tableau/Excel to communicate findings.
• Market Research: Analyze competitor activity and market trends to inform strategies.
• Collaboration: Work with marketing, sales, and product teams to translate data into actionable insights.

Skills

SQL

Google Analytics

Data visualization

Tools

Tableau

Power BI

Excel

Job description

Innodata is seeking a detail-oriented Data Analyst with 3+ years of marketing analytics experience to drive strategic decisions. You will analyze consumer behavior and campaign performance, leveraging SQL, Google Analytics, and data visualization tools to optimize marketing ROI through actionable insights and predictive modeling.

Responsibilities include data collection from multiple sources, campaign performance evaluation, and creating dashboards to communicate findings to stakeholders.