Marketing Data Analyst- 6 Month Contract

Innodata; Ridgefield Park (NJ); Presencial; USD 70.000 - 110.000; Jornada completa

Descripción de la vacante

Innodata is seeking a detail-oriented Data Analyst with 3+ years of marketing analytics experience to drive strategic decisions. You will analyze consumer behavior and campaign performance, leveraging SQL, Google Analytics, and data visualization tools to optimize marketing ROI through actionable insights and predictive modeling.

Responsibilities include data collection from multiple sources, campaign performance evaluation, and creating dashboards to communicate findings to stakeholders.

Formación

• 3+ years in marketing analytics or data roles.
• Proficiency with Google Analytics, Tableau, Power BI, and Excel.
• Ability to interpret large data sets and identify trends.
• Strong communication to translate data into insights.
• Marketing knowledge and digital advertising familiarity.
• Attention to detail and cross-functional collaboration.

Responsabilidades

• Data Collection & Analysis: Gather data from multiple sources including web analytics, social media, and CRM to identify trends.
• Campaign Optimization: Monitor marketing performance, evaluate ROI, and conduct A/B tests to refine strategies.
• Reporting & Visualization: Create dashboards and reports using Tableau/Excel to communicate findings.
• Market Research: Analyze competitor activity and market trends to inform strategies.
• Collaboration: Work with marketing, sales, and product teams to translate data into actionable insights.

Conocimientos

SQL

Google Analytics

Data visualization

Herramientas

Tableau

Power BI

Excel

Descripción del empleo

Who we are:

Innodata (NASDAQ: INOD) is a leading data engineering company. With more than 2,000 customers and operations in 13 cities around the world, we are the AI technology solutions provider-of-choice to 4 out of 5 of the world’s biggest technology companies, as well as leading companies across financial services, insurance, technology, law, and medicine.

By combining advanced machine learning and artificial intelligence (ML/AI) technologies, a global workforce of subject matter experts, and a high-security infrastructure, we’re helping usher in the promise of clean and optimized digital data to all industries. Innodata offers a powerful combination of both digital data solutions and easy-to-use, high-quality platforms.

Our global workforce includes over 3,000 employees in the United States, Canada, United Kingdom, the Philippines, India, Sri Lanka, Israel and Germany. We’re poised for a period of explosive growth over the next few years.

About the Role

We are seeking a detail- orientated Data Analyst with 3+ years of experience in analyzing consumer behavior and campaign performance to drive strategic decisions. Proficient in SQL, Google Analytics, and data visualization tools, with a proven track record of optimizing marketing ROI through actionable, data-driven insights and predictive modeling.

Key Responsibilities

• Data Collection & Analysis: Gather and analyze data from multiple sources, including web analytics, social media, and CRM tools to identify trends, patterns, and insights.
• Campaign Optimization: Monitor overall marketing performance, evaluate ROI for direct marketing spend, and conduct A/B testing to refine strategies.
• Reporting & Visualization: Create dashboards, comprehensive reports, and presentations using tools like Tableau or Excel to communicate findings to stakeholders.
• Market Research: Analyze competitor activity, market trends, and consumer buying intentions to inform marketing strategies.
• Collaboration: Work with marketing, sales, and product teams to translate data into actionable insights and strategic recommendations

Qualifications

• 3+ years experience in marketing analytics or data based roles.
• Proficiency in analytical tools, like Google Analytics, Tableau, Power BI, and Excel for data analysis and visualization
• Data interpretation and analysis skills for interpreting large data sets to identify trends and opportunities
• Effective communication to translate complex data into clear, actionable insights for various stakeholders
• Marketing knowledge, including familiarity with marketing principles, digital advertising, and consumer behaviour patterns
• Attention to detail ensures data analysis, reporting, and trend identification accuracy
• Adaptability and learning show an eagerness to stay on top of industry trends and adapt to new analytical methods
• Problem-solving skills for identifying challenges within data findings and finding creative solutions to address marketing objectives
• Strong interpersonal skills to work effectively with cross-functional teams, particularly within marketing and product development