Marketing Insights Analyst: Data-Driven Growth & GA4

ManpowerGroup; United States; On-site; USD 65,000 - 90,000; Full time

Job summary

ManpowerGroup seeks a Marketing Analyst to elevate data’s role in our marketing organization. They will gather market data, perform competitive research, and communicate insights to business leaders across the company.

This role will manage GA4 tracking, develop optimization recommendations across digital channels, and build automated dashboards to inform go-to-market strategies and product development.

Qualifications

• Bachelor’s degree in marketing, data science, economics, statistics, strategy or related discipline.
• Minimum 2 years work experience in the staffing industry in strategy-related or analytics heavy role.
• Demonstrated ability to translate and communicate staffing industry data insights into actionable recommendations for marketing and cross functional teams.
• Experience working across multiple digital channels in a fast-paced, performance-driven digital marketing environment.

Responsibilities

• Receive requests from Marketing leaders for market or industry level insights.
• Gather required data and summarize findings in simple, concise presentations.
• Support new product development by identifying needed insights for stage gate decisions and go-to-market strategy."
• Summarize insights to inform marketing plans and campaigns.
• Uncover market opportunities and communicate findings to marketing leaders.
• Maintain timely delivery of reporting and insights to leadership.

Skills

Market data analysis

Data storytelling

Cross-functional collaboration

Presentation skills

Digital marketing analytics

Education

Bachelor’s degree in marketing or related field

Tools

GA4

Power BI

Looker Studio

UTM tagging

Job description

ManpowerGroup seeks a Marketing Analyst to elevate data’s role in our marketing organization. They will gather market data, perform competitive research, and communicate insights to business leaders across the company.

This role will manage GA4 tracking, develop optimization recommendations across digital channels, and build automated dashboards to inform go-to-market strategies and product development.