Growth-Driven Industrial Marketing & Communications Lead

Baker Hughes Company; Houston (TX); On-site; USD 90,000 - 140,000; Full time

Job summary

Baker Hughes Company in Houston seeks an Industrial Products Marketing Communications Advisor to shape the brand, communications, and marketing engine that drives growth for the Industrial & Energy Technology portfolio. You will translate complex technologies into compelling value propositions, lead multi-channel campaigns, and collaborate with global stakeholders to accelerate pipeline growth.

This role emphasizes storytelling, demand generation, and brand stewardship with cross-functional

Qualifications

• Bachelor's degree in marketing, business, or communications.
• 7+ years of B2B marketing experience in industrial/technical environments.
• Strong understanding of industrial and energy markets and technologies.
• Experience managing integrated marketing programs across multiple channels.
• Proficiency with marketing technologies, digital platforms, and data analytics tools.
• Strong storytelling, content development, and communication skills.

Responsibilities

• Partner with leadership to align marketing and communications with growth priorities.
• Provide strategic marketing and communications counsel to business leaders.
• Support campaign prioritization, pipeline targets, and resource allocation.
• Translate priorities into integrated multi-channel campaigns (ABM, nurture, digital, paid media, events).
• Lead go-to-market planning for product launches and campaigns.
• Develop value propositions, messaging frameworks, and competitive positioning.
• Coordinate campaigns with global, regional, and CoE teams.
• Ensure brandNarrative alignment across messaging and priorities.
• Drive testing, optimization, and data-driven improvements across activities.

Skills

B2B Marketing

Strategic Communications

Brand Messaging

Campaign Management

Education

Bachelor's degree in marketing, business, or communications

Tools

Marketing analytics tools

Job description

Baker Hughes Company in Houston seeks an Industrial Products Marketing Communications Advisor to shape the brand, communications, and marketing engine that drives growth for the Industrial & Energy Technology portfolio. You will translate complex technologies into compelling value propositions, lead multi-channel campaigns, and collaborate with global stakeholders to accelerate pipeline growth.

This role emphasizes storytelling, demand generation, and brand stewardship with cross-functional