Industrial Products Marketing Communications Advisor

Baker Hughes Company; Houston (TX); On-site; USD 90,000 - 140,000; Full time

Job summary

Baker Hughes Company in Houston seeks an Industrial Products Marketing Communications Advisor to shape the brand, communications, and marketing engine that drives growth for the Industrial & Energy Technology portfolio. You will translate complex technologies into compelling value propositions, lead multi-channel campaigns, and collaborate with global stakeholders to accelerate pipeline growth.

This role emphasizes storytelling, demand generation, and brand stewardship with cross-functional

Qualifications

• Bachelor's degree in marketing, business, or communications.
• 7+ years of B2B marketing experience in industrial/technical environments.
• Strong understanding of industrial and energy markets and technologies.
• Experience managing integrated marketing programs across multiple channels.
• Proficiency with marketing technologies, digital platforms, and data analytics tools.
• Strong storytelling, content development, and communication skills.

Responsibilities

• Partner with leadership to align marketing and communications with growth priorities.
• Provide strategic marketing and communications counsel to business leaders.
• Support campaign prioritization, pipeline targets, and resource allocation.
• Translate priorities into integrated multi-channel campaigns (ABM, nurture, digital, paid media, events).
• Lead go-to-market planning for product launches and campaigns.
• Develop value propositions, messaging frameworks, and competitive positioning.
• Coordinate campaigns with global, regional, and CoE teams.
• Ensure brandNarrative alignment across messaging and priorities.
• Drive testing, optimization, and data-driven improvements across activities.

Skills

B2B Marketing

Strategic Communications

Brand Messaging

Campaign Management

Education

Bachelor's degree in marketing, business, or communications

Tools

Marketing analytics tools

Job description

Industrial Products Marketing Communications Advisor Driving Growth Through Strategic Marketing, Brand Excellence, and External Communications. Elevating Industrial Products Through Compelling Storytelling and Market Engagement. Partner with the best At Baker Hughes, we are advancing energy forward making it safer, cleaner, and more efficient.

Our Brand, Marketing & External Communications (BMEC) team plays a critical role in shaping our reputation, strengthening customer relationships, and accelerating business growth through integrated communications and marketing strategies.

Fuel your passion As an Industrial Products Marketing Communications Advisor, you will be responsible for shaping and activating the brand, communications, and marketing engine that drives growth for the Industrial & Energy Technology (IET) Industrial Products business. You will blend product marketing, demand generation, external communications, brand stewardship, and strategic planning to accelerate pipeline growth, enhance market positioning, and strengthen commercial readiness across a diverse portfolio of industrial and energy solutions. You will translate complex technologies into compelling customer value propositions, collaborate with global stakeholders and Centers of Excellence (CoEs), and deliver integrated campaigns that drive measurable business and reputational outcomes.

Responsibilities

• Partnering with Industrial Products business leadership, Strategy, Sales, and Technology teams to align marketing and communications strategies with business growth priorities.
• Providing strategic marketing and communications counsel to business leaders using audience-driven insights and industry best practices.
• Supporting campaign prioritization, pipeline target setting, and marketing resource allocation in collaboration with Centers of Excellence.
• Translating business priorities into integrated, multi-channel marketing campaigns, including account-based marketing, nurture campaigns, digital marketing, paid media, webinars, and events.
• Leading go-to-market planning for product and solution launches in partnership with marketing and communications teams.
• Developing differentiated value propositions, messaging frameworks, and competitive positioning across the Industrial Products portfolio.
• Building buyer personas and customer journey strategies in collaboration with Product Management, Technology, and Commercial Marketing teams.
• Developing campaign briefs and coordinating execution with global, regional, and Center of Excellence teams.
• Ensuring consistency between campaign messaging, business priorities, and enterprise brand narratives.
• Partnering with internal teams to drive testing, optimization, and data-driven performance improvements across marketing activities.
• Defining and activating external narratives that align with enterprise brand strategy.
• Supporting public relations activities by providing content, business insights, customer stories, and thought leadership opportunities.
• Developing proactive earned and owned media story pipelines, including technology milestones, customer success stories, partnerships, and sustainability initiatives.
• Supporting the creation of case studies, customer references, executive visibility programs, and thought leadership content.
• Assisting with business-specific issues and crisis communications when required.
• Establishing campaign and communications KPIs, including pipeline performance, engagement, share of voice, sentiment, and media impact.
• Leveraging analytics and reporting tools to evaluate campaign effectiveness, return on investment, and pipeline contribution.
• Analyzing content performance, launch effectiveness, message adoption, and sales enablement impact to improve future activities.
• Providing recommendations to strengthen value propositions, go-to-market strategies, and communications effectiveness.
• Ensuring consistency of brand identity, messaging, and tone across all campaign, media, content, and sales enablement materials.
• Maintaining governance processes for content creation, creative reviews, editorial planning, and brand compliance.

Requirements

• Have a bachelor's degree in marketing, Business, Communications, or a related field.
• Have 7+ years of business-to-business (B2B) marketing experience within an industrial, technical, engineering, or technology-focused environment.
• Demonstrate a strong understanding of industrial and energy markets and technologies.
• Have knowledge of B2B value chains, customer decision drivers, and demand generation strategies.
• Possess experience managing integrated marketing programs and campaigns across multiple channels.
• Demonstrate proficiency with marketing technologies, digital marketing platforms, and data analytics tools.
• Have strong storytelling, content development, and communication skills.
• Be able to coordinate multiple projects and priorities simultaneously.
• Demonstrate strong stakeholder management skills and the ability to drive alignment across complex organizations.
• Show adaptability, curiosity, and a willingness to learn in a dynamic business environment.

Work in a way that works for you

We recognize that everyone is different and that the way in which people want to work and deliver at their best is unique. In this role, we can offer the following working pattern: Working flexible hours—supporting business needs while enabling productivity. This position will be based in Houston, Texas, United States.

Benefits

• Contemporary work-life balance policies and wellbeing activities
• Comprehensive private medical care options
• Safety net of life insurance and disability programs
• Tailored financial programs
• Additional elected or voluntary benefits

This position requires valid work authorization in the country of employment. The employer is unable to sponsor work authorization for this role at any time. You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans. This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.

The Baker Hughes internal title for this role is: Communications Advisor - Comm Business Partner

At Baker Hughes, we are transforming the future of energy. With operations in over 120 countries, we are developing and deploying industry-leading technologies and services to take energy forward. For more than a century, our inventions have revolutionized energy. Today, we are bringing our expertise to make oil and gas safer, cleaner, and more efficient. Our people are the trusted experts, relied on to solve customer challenges big and small. We invest in the health and well-being of our workforce, train and reward talent, and develop leaders at all levels to bring out the best in each other. We believe in creating an environment of diversity and inclusion, without bias. We know we are better when all our people are developed, engaged, and able to bring their whole authentic selves to work. We're makers, inventors, and leaders who aren't afraid of the tough challenges. We believe pushing boundaries will help to lead the way for a new energy future.