Industrial Products Marketing Communications Advisor

Baker Hughes; Houston (TX); On-site; USD 110,000 - 170,000; Full time

Job summary

Baker Hughes in Houston seeks an Industrial Products Marketing Communications Advisor to shape and activate the brand, communications, and marketing engine that drives growth for the Industrial Products business.

You will translate complex technologies into customer value, collaborate with global teams, and deliver integrated campaigns that accelerate pipeline growth, strengthen market positioning, and support PR and thought leadership.

Qualifications

• Bachelor’s degree in marketing, Business, Communications, or related field.
• 7+ years of B2B marketing experience in industrial/engineering/energy/tech sectors.
• Excellent communication and storytelling skills with stakeholder influence.
• Experience leading integrated, multi-channel marketing programs and campaigns.
• Strong understanding of industrial/energy markets and demand generation.
• Experience with digital marketing platforms and data analytics.

Responsibilities

• Shape and activate brand, communications, and marketing engine to drive growth.
• Blend external communications, product marketing, brand stewardship, and strategic planning.
• Translate complex technologies into customer value propositions.
• Collaborate with global stakeholders and Centers of Excellence on campaigns.
• Develop and execute integrated, multi-channel marketing campaigns.
• Lead go-to-market planning for product launches.
• Ensure campaign messaging aligns with brand narratives.
• Develop external narratives and thought leadership opportunities.
• Support PR with content, customer stories, and case studies.
• Build personas and customer journey strategies.
• Provide crisis communications support when required.
• Govern content creation, editorial planning, and brand compliance.

Skills

B2B marketing leadership

Storytelling & brand messaging

Multi-channel campaigns

Digital marketing & analytics

Industrial/energy markets knowledge

Stakeholder management

Education

Bachelor’s degree in marketing or related field

Job description

Industrial Products Marketing Communications Advisor

Driving Growth Through Strategic Marketing, Brand Excellence, and External Communications.

Elevating Industrial Products Through Compelling Storytelling and Market Engagement.

Partner with the best

Our Brand, Marketing & External Communications (BMEC) team plays a critical role in shaping our reputation, strengthening customer relationships, and accelerating business growth through integrated communications and marketing strategies.

Fuel your passion

As an Industrial Products Marketing Communications Advisor, you will be responsible for shaping and activating the brand, communications, and marketing engine that drives growth for the Industrial & Energy Technology (IET) Industrial Products business

As an Industrial Products Marketing Communications Advisor, you will be responsible for shaping and activating the brand, communications, and marketing engine that drives growth for the Industrial & Energy Technology (IET) Industrial Products business . You will blend external communications, product marketing, brand stewardship, and strategic planning to accelerate pipeline growth, enhance market positioning, and strengthen commercial readiness across a diverse portfolio of industrial and energy solutions.

You will translate complex technologies into compelling customer value propositions, collaborate with global stakeholders and Centers of Excellence (CoEs), and deliver integrated campaigns that drive measurable business and reputational outcomes.

As an Industrial Products Marketing Communications Advisor, you will be responsible for:

• Partnering with Industrial Products business leadership, Strategy, Sales, and Technology and Product Marketing teams to align marketing and communications strategies with business growth priorities.
• Providing strategic marketing and communications counsel to business leaders using audience-driven insights and industry best practices.
• Supporting campaign prioritization, pipeline target setting, and marketing resource allocation in collaboration with Centers of Excellence.
• Translating business priorities into integrated, multi-channel marketing campaigns, including account-based marketing, nurture campaigns, digital marketing, paid media, webinars, and events.
• Leading go-to-market planning for product and solution launches in partnership with marketing and communications teams.
• Developing campaign briefs and coordinating execution with global, regional, and Center of Excellence teams.
• Ensuring consistency between campaign messaging, business priorities, and enterprise brand narratives.
• Defining and activating external narratives that align with enterprise brand strategy.
• Supporting public relations activities by providing content, business insights, customer stories, and thought leadership opportunities.
• Developing proactive earned and owned media story pipelines, including technology milestones, customer success stories, partnerships, and sustainability initiatives.
• Developing differentiated value propositions, messaging frameworks, and competitive positioning across the Industrial Products portfolio.
• Building buyer personas and customer journey strategies in collaboration with Product Management, Technology, and Commercial Marketing teams.
• Supporting the creation of case studies, customer references, executive visibility programs, and thought leadership content.
• Assisting with business-specific issues and crisis communications when required.
• Providing recommendations to strengthen value propositions, go-to-market strategies, and communications effectiveness.
• Maintaining governance processes for content creation, creative reviews, editorial planning, and brand compliance.

To be successful in this role you will:

• Have a bachelor’s degree in marketing, Business, Communications, or a related field.
• Have 7+ years of B2B marketing experience within industrial, engineering, technical, energy, or technology sectors.
• Excellent communication, storytelling and content development skills with the ability to influence stakeholders and drive alignment across complex, matrixed organizations.
• Proven ability to manage multiple priorities in a fast-paced environment while consistently managing stakeholder expectations, maintaining a calm and professional approach under pressure, and demonstrating resilience, adaptability, and a continuous learning mindset.
• Strong understanding of industrial/energy markets, customer buying drivers, value chains, and demand generation strategies.
• Experience leading integrated, multi-channel marketing programs and campaigns, leveraging digital marketing platforms, marketing technologies, and data analytics tools.

Work in a way that works for you

We recognize that everyone is different and that the way in which people want to work and deliver at their best is unique. In this role, we can offer the following working pattern:

• Working flexible hours—supporting business needs while enabling productivity
• This position will be based in Houston, Texas, United States

Working with us

Our people are at the heart of what we do at Baker Hughes. We know we are better when all our people are developed, engaged, and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent, and develop leaders at all levels to bring out the best in each other.

Working for you

Our inventions have revolutionized energy for over a century. To keep moving forward, we continue to push boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:

• Contemporary work-life balance policies and wellbeing activities
• Comprehensive private medical care options
• Safety net of life insurance and disability programs
• Tailored financial programs
• Additional elected or voluntary benefits

This position requires valid work authorization in the country of employment. The employer is unable to sponsor work authorization for this role at any time.

You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.

This position is eligible for our comprehensive and competitive benefits package, which can be found here , and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.

The Baker Hughes internal title for this role is: Communications Advisor - Comm Business Partner About Us:

We are an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward – making it safer, cleaner and more efficient for people and the planet.

Join Us:

Are you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team of people who will challenge and inspire you! Let’s come together and take energy forward.

Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.