Growth‑Driven E‑commerce General Manager (Remote)

DFTBA.com; Missoula (MT); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Health careBenefits

401(k) with match & profit sharing

Generous paid time off

Job summary

DFTBA is seeking a strategic, digitally fluent Good Store General Manager to lead growth and creative direction for our Good Store brand. You will drive revenue, profitability, and customer experience while collaborating with co-founders Hank & John Green and the ELT to scale impact.

As General Manager, you will own financial performance, vendor relationships, and cross-functional execution, balancing mission with sustainable growth and philanthropic impact.

Qualifications

• Directly run an e-commerce website or DTC brand with measurable growth results.
• Fluency in the e-commerce stack: Shopify, email/CRM tools (Klaviyo, etc.), analytics GA4, and paid/organic channels.
• A marketer's instinct for brand storytelling paired with operator discipline around P&L, forecasting, and vendor management.
• Experience building and leading teams in a fast-moving, digital-first environment.

Responsibilities

• Develop and execute a comprehensive growth strategy expanding revenue, operating profit and customer lifetime value.
• Identify, evaluate, and launch strategic growth initiatives across product, partnerships, and channels.
• Set clear objectives, KPIs and operating rhythms aligned to priorities.
• Lead execution of Good Store operations, merchandising, inventory, and customer touchpoints.
• Collaborate with Warehouse Ops and Customer Service to ensure service levels and issue resolution.
• Develop inventory and purchasing strategies balancing demand, cash flow, and capacity.
• Negotiate favorable terms with vendors and partners while upholding standards.
• Improve systems for scalability, efficiency, and cost reduction.
• Identify bottlenecks and drive cross-functional solutions to improve customer experience.

Skills

E-commerce leadership

Shopify and CRM fluency

Brand storytelling & P&L

Team building in digital-first env

Tools

Shopify

Klaviyo

GA4

Job description

DFTBA is seeking a strategic, digitally fluent Good Store General Manager to lead growth and creative direction for our Good Store brand. You will drive revenue, profitability, and customer experience while collaborating with co-founders Hank & John Green and the ELT to scale impact.

As General Manager, you will own financial performance, vendor relationships, and cross-functional execution, balancing mission with sustainable growth and philanthropic impact.