Growth-Driven DTC Email & SMS Marketing Lead

Nashville Public Radio; Clearwater (FL); On-site; USD 85,000 - 120,000; Full time

Job summary

Nashville Public Radio is seeking an experienced DTC Email & SMS Marketing Associate to own our retention program from strategy through execution. You’ll build and optimize lifecycle campaigns in Klaviyo and SMS flows for a high-volume ecommerce brand, collaborating with creative, growth, and ecommerce teams to drive revenue and improve customer LTV.

If you know Shopify, Klaviyo, and how to scale retention, we'd love to talk.

Qualifications

• 3+ years of experience managing email and SMS marketing for DTC ecommerce brands.
• Proven track record growing email and SMS revenue.
• Strong analytical skills with the ability to make data-driven decisions.
• Experience with segmentation and personalization.
• Excellent copywriting instincts for conversion-focused marketing.

Responsibilities

• Own the entire email and SMS marketing channels from strategy through execution.
• Build, launch, and optimize Klaviyo email and SMS flows from scratch.
• Create and manage daily/weekly promotional email and SMS campaigns.
• Develop lifecycle marketing strategies for customer acquisition and retention.
• Build and optimize: Welcome Series, Browse Abandonment, Cart Abandonment, Checkout Abandonment, Post-Purchase, Cross-Sell & Upsell, Review Requests, Winback, Sunset/Re-engagement, VIP & Loyalty Flows.
• Create customer segmentation strategies.
• Improve deliverability, inbox placement, and SMS performance.
• Perform ongoing A/B testing across subject lines, offers, copy, design, timing, segmentation, and SMS messaging.
• Analyze campaign performance and continuously improve revenue, CTR, CVR, LTV, and subscriber engagement.
• Coordinate product launches, seasonal promotions, and major sales events.
• Work with designers and copywriters to produce high-converting email and SMS creatives.
• Manage the email and SMS marketing calendars.
• Own email and SMS revenue and lifecycle marketing KPIs.

Skills

Klaviyo

Shopify

Email marketing

SMS marketing

Lifecycle marketing

Data-driven decisions

A/B testing

Copywriting

Customer segmentation

Tools

Northbeam

GA4

Job description

Nashville Public Radio is seeking an experienced DTC Email & SMS Marketing Associate to own our retention program from strategy through execution. You’ll build and optimize lifecycle campaigns in Klaviyo and SMS flows for a high-volume ecommerce brand, collaborating with creative, growth, and ecommerce teams to drive revenue and improve customer LTV.

If you know Shopify, Klaviyo, and how to scale retention, we'd love to talk.