Klaviyo-Powered D2C Email & Lifecycle Lead

Nashville Public Radio; Town of Mount Pleasant (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Nashville Public Radio is seeking a CRM & Email Marketing Producer for its D2C e-commerce efforts. This role focuses on hands-on build, QA, and deployment of email and SMS campaigns and lifecycle flows using Klaviyo, with strong HTML/CSS skills and a keen eye for deliverability and compliance.

You will collaborate with Marketing, Dev, Brand, Product, and Merchandising to turn briefs into flawless, technically sound sends, ensuring campaigns are on-brand and on-time.

Qualifications

• Strong technical proficiency in Klaviyo for building templates, segmentation and personalization logic.
• Ability to troubleshoot rendering with HTML/CSS and ensure accurate, on-brand sends.
• Experience QAing every campaign and maintaining tracking parameters across devices.

Responsibilities

• Build and deploy email and SMS campaigns and lifecycle flows in Klaviyo.
• QA every email/SMS campaign before deployment; test rendering, links, personalization, tracking.
• Build HTML/CSS templates and work with dynamic content blocks.
• Pull and report on campaign performance metrics and maintain UTM tagging.
• Maintain list hygiene, suppression lists, and data privacy compliance (CAN-SPAM, TCPA).
• Manage send calendar with brand/merchandising for timely deployment.
• Escalate ESP or platform issues with devs/IT.
• Stay current on Klaviyo features and deliverability best practices.

Skills

Klaviyo

HTML/CSS

Segmentation & Personalization

QA & Testing

Campaign Analytics

CAN-SPAM / TCPA compliance

Tools

Klaviyo

Google Analytics

Job description

Nashville Public Radio is seeking a CRM & Email Marketing Producer for its D2C e-commerce efforts. This role focuses on hands-on build, QA, and deployment of email and SMS campaigns and lifecycle flows using Klaviyo, with strong HTML/CSS skills and a keen eye for deliverability and compliance.

You will collaborate with Marketing, Dev, Brand, Product, and Merchandising to turn briefs into flawless, technically sound sends, ensuring campaigns are on-brand and on-time.