DTC Email & SMS Marketing Manager (Shopify + Klaviyo)

Zulay Kitchen; Clearwater (FL); On-site; USD 70,000 - 110,000; Full time

Job summary

Zulay Kitchen is seeking an experienced DTC Email & SMS Marketing Manager to own our retention program from strategy through execution. This role focuses on building and optimizing email and SMS lifecycle marketing—from acquisition to retention and LTV growth.

Collaborate with creative, growth, and ecommerce teams to develop high-converting campaigns, automated flows, and SMS strategies that drive revenue daily.

Qualifications

• 3+ years of experience managing email and SMS marketing for DTC ecommerce brands.
• Expert knowledge of Klaviyo.
• Strong experience with Shopify.
• Proven track record growing email and SMS revenue.
• Deep understanding of customer lifecycle marketing.
• Experience building advanced email and SMS automations.
• Strong analytical skills with data-driven decision making.
• Experience with segmentation and personalization.
• Excellent copywriting instincts for conversion-focused marketing.
• Comfortable working in a fast-paced, performance-driven environment.

Responsibilities

• Own the entire email and SMS marketing channels.
• Build, launch, and optimize Klaviyo email and SMS flows from scratch.
• Create and manage daily/weekly promotional email and SMS campaigns.
• Develop lifecycle marketing strategies for customer acquisition and retention.
• Build and optimize welcome, browse, cart, checkout, post-purchase, cross-sell, upsell, review, winback, sunset, and loyalty flows.
• Create customer segmentation strategies.
• Improve deliverability, inbox placement, and SMS performance.
• Perform ongoing A/B testing across subject lines, offers, copy, design, timing, segmentation, and SMS messaging.
• Analyze campaign performance and continuously improve revenue, CTR, CVR, LTV, and subscriber engagement.
• Coordinate product launches, seasonal promotions, and major sales events.
• Work with designers and copywriters to produce high-converting email and SMS creatives.
• Manage the email and SMS marketing calendars.
• Own email and SMS revenue and lifecycle marketing KPIs.

Skills

Email marketing

SMS marketing

Lifecycle marketing

A/B testing

Data analysis

Segmentation

Copywriting

Performance marketing

Tools

Klaviyo

Shopify

Job description

We're looking for an experienced DTC Email & SMS Marketing Manager to own our entire retention marketing program from strategy through execution.

This isn't a simple newsletter role. You'll be responsible for building and optimizing every part of our email and SMS lifecycle marketing—from customer acquisition to retention, winback, and long-term LTV growth.

You'll work closely with our creative, growth, and ecommerce teams to develop high-converting campaigns, automated flows, and SMS strategies that drive revenue every day.

If you know Shopify, Klaviyo, and what it takes to scale a high-volume ecommerce brand, we'd love to talk.

Responsibilities

• Own the entire email and SMS marketing channels
• Build, launch, and optimize Klaviyo email and SMS flows from scratch
• Create and manage daily/weekly promotional email and SMS campaigns
• Develop lifecycle marketing strategies for customer acquisition and retention
• Build and optimize:
  • Welcome Series
  • Browse Abandonment
  • Cart Abandonment
  • Checkout Abandonment
  • Post-Purchase
  • Cross-Sell & Upsell
  • Review Requests
  • Winback
  • Sunset/Re-engagement
  • VIP & Loyalty Flows
• Create customer segmentation strategies
• Improve deliverability, inbox placement, and SMS performance
• Perform ongoing A/B testing across subject lines, offers, copy, design, timing, segmentation, and SMS messaging
• Analyze campaign performance and continuously improve revenue, CTR, CVR, LTV, and subscriber engagement
• Coordinate product launches, seasonal promotions, and major sales events
• Work with designers and copywriters to produce high-converting email and SMS creatives
• Manage the email and SMS marketing calendars
• Own email and SMS revenue and lifecycle marketing KPIs

Requirements

• 3+ years of experience managing email and SMS marketing for DTC ecommerce brands
• Expert knowledge of Klaviyo
• Strong experience with Shopify
• Proven track record growing email and SMS revenue
• Deep understanding of customer lifecycle marketing
• Experience building advanced email and SMS automations
• Strong analytical skills with the ability to make data-driven decisions
• Experience with segmentation and personalization
• Excellent copywriting instincts for conversion-focused marketing
• Comfortable working in a fast-paced, performance-driven environment

Nice to Have

• Experience with subscription businesses
• Familiarity with CRO and ecommerce analytics
• Experience using Northbeam, GA4, or similar attribution platforms
• Knowledge of HTML/CSS for email
• Experience with AI tools to improve workflow and productivity

Success Metrics

• Email & SMS attributed revenue
• Flow conversion rates
• Campaign revenue
• Click-through rate (CTR)
• Conversion rate (CVR)
• Deliverability
• List growthCustomer Lifetime Value (LTV)
• Repeat purchase rate

What We're Looking For

We're looking for someone who thinks like a growth marketer—not just an email sender. You should be obsessed with testing, optimizing, and finding new ways to increase revenue through email and SMS. You understand that lifecycle marketing is one of the highest ROI growth channels in ecommerce.

If you're excited about owning an entire email and SMS program and making a measurable impact on growth, we'd love to hear from you.