Growth-Driven Digital Product Manager (DTC)

The Cake; Florida; On-site; USD 110,000 - 150,000; Full time

Job summary

The Cake is seeking a Digital Product Manager to optimize and expand its direct-to-consumer digital experience. You will own the DTC product backlog, translate business needs into user stories, and collaborate with Engineering, UX/UI, and Marketing to drive growth.

You will analyze customer journeys, run A/B tests, and partner with SEO to improve organic visibility. Candidates should be proficient in analytics, UX, and Agile practices, with a track record of delivering customer-facing digital

Qualifications

• 3+ years of digital product management or product ownership experience.
• Hands-on experience with B2C digital products and customer-facing platforms.
• Experience managing product initiatives across multiple systems and teams.
• Strong understanding of customer journeys, marketing funnels, and conversion optimization.
• Proficiency with Google Analytics or comparable analytics platforms.
• Working knowledge of UX principles, consumer behavior, and web usability.
• Experience with Agile development and tools such as Jira or Trello.
• Ability to write user stories, prioritize backlogs, and manage product delivery.
• Strong analytical, communication, and problem-solving skills.
• Bachelor's degree in Business, Marketing, Computer Science, or equivalent experience.

Responsibilities

• Own and prioritize the DTC digital product backlog and feature roadmap.
• Translate business needs and customer insights into clear user stories and acceptance criteria.
• Partner with Engineering, UX/UI, and QA teams to deliver high-quality digital experiences.
• Optimize landing pages, conversion funnels, and customer journeys.
• Collaborate with Marketing to launch promotional offers, discount codes, and product updates.
• Analyze customer behavior, site performance, and product metrics to identify growth opportunities.
• Build and execute A/B testing initiatives to improve conversion and engagement.
• Partner with SEO teams to strengthen organic visibility and technical site performance.
• Coordinate product releases, stakeholder updates, and cross-functional priorities.
• Use analytics and experimentation to drive continuous product improvements.

Skills

Backlog ownership

B2C product management

Cross-system coordination

Customer journeys

Analytics

UX principles

Agile methodologies

Requirements writing

Communication

Bachelor's degree in business/market/컴

Education

Bachelor's degree in Business, Marketing, Computer Science, or equivalent

Tools

Google Analytics

Jira

Trello

Microsoft Clarity

Job description

The Cake is seeking a Digital Product Manager to optimize and expand its direct-to-consumer digital experience. You will own the DTC product backlog, translate business needs into user stories, and collaborate with Engineering, UX/UI, and Marketing to drive growth.

You will analyze customer journeys, run A/B tests, and partner with SEO to improve organic visibility. Candidates should be proficient in analytics, UX, and Agile practices, with a track record of delivering customer-facing digital