DTC Digital Product Manager: Growth & UX Focus

Cinch Home Services; Boca Raton (FL); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive compensation and benefits

Professional development and learning

Job summary

Cinch Home Services seeks a user-focused Digital Product Manager to own the Direct-to-Consumer (DTC) portfolio and drive value in a fast-paced environment in Boca Raton, FL. You will partner with cross-functional teams to shape features and optimize the customer journey.

With 3+ years in digital product management or product ownership, you’ll translate analytics into product initiatives, write clear user stories, and work with engineering, UX, and marketing to improve conversions and retention.

Qualifications

• 3+ years as Digital Product Manager/Product Owner in B2C context.
• Experience across multiple platforms and systems in digital products.
• Bachelor’s degree in Marketing, Business, CS, or related field.
• Strong analytical skills using Google Analytics or similar.
• Familiarity with marketing funnels, customer journey mapping, and landing page optimization.
• Basic knowledge of UX design principles and consumer behavior.
• Experience working in Agile environments and using Jira or Trello.
• Excellent communication and proactive problem-solving mindset.

Responsibilities

• Own and manage the DTC product backlog aligned with customer needs and business priorities.
• Refine requirements, prioritize features, and define clear user stories with acceptance criteria.
• Collaborate with engineering to deliver high-quality solutions.
• Partner with Product, UX/UI, and marketing to optimize landing pages and conversions.
• Maintain and run A/B tests to validate hypotheses and drive decisions.
• Communicate progress and outcomes to stakeholders at all levels.
• Work with analytics to measure performance and identify improvements.

Skills

Digital Product Manager

Product Owner

B2C products

Google Analytics

JIRA

Trello

Google Analytics

Education

Bachelor’s degree (Marketing / Business / CS)

Tools

JIRA

Trello

Google Analytics

Job description

Cinch Home Services seeks a user-focused Digital Product Manager to own the Direct-to-Consumer (DTC) portfolio and drive value in a fast-paced environment in Boca Raton, FL. You will partner with cross-functional teams to shape features and optimize the customer journey.

With 3+ years in digital product management or product ownership, you’ll translate analytics into product initiatives, write clear user stories, and work with engineering, UX, and marketing to improve conversions and retention.