DTC E-commerce Product Manager – Growth & Shopify Plus

Biltmore-Estate; Asheville (NC); On-site; USD 110,000 - 156,000; Full time

Job summary

Biltmore Shop is seeking an E-commerce Product Manager to own the Shopify Plus roadmap, drive product initiatives, and collaborate with design, dev, and marketing to create high-converting experiences.

You will align the digital roadmap with corporate strategy, emphasize data privacy and accessibility, and lead cross-functional teams to optimize acquisition, conversion, and retention across DTC, subscription, and marketplace channels.

Qualifications

• Two- or four-year degree strongly preferred.
• At least 5 years of product management experience with a focus on DTC e-commerce.
• Strong expertise in Shopify Plus: themes, apps, APIs, checkout extensibility, and integrations.
• Strong knowledge of U.S. eCommerce laws, PCI DSS, ADA/WCAG standards.
• Familiarity with analytics tools (Adobe/Google Analytics) and CRO best practices.
• Preferably, experience implementing Shopify POS for omnichannel retail.
• Demonstrated leadership—ability to manage multiple agencies/partners.
• Strong analytical and communication skills; detail-oriented and proactive.

Responsibilities

• Own the end-to-end Shopify Plus product lifecycle: roadmap, backlog, prioritization.
• Align digital roadmap with corporate strategy to enhance consumer experience.
• Champion eCommerce compliance, data privacy, and accessibility standards.
• Create PRDs defining scope, success metrics, and implementation details.
• Define KPIs; measure and iterate to improve engagement and conversion.
• Monitor customer experience across the ecommerce platform focusing on acquisition and retention.
• Serve as liaison between business, design, engineering, and agency partners.
• Provide day-to-day leadership to the Ecommerce Coordinator.

Skills

Analytical skills

Communication

Project management

Leadership

Education

Two- or four-year degree preferred

Tools

Shopify Plus

Klaviyo

ShipStation

Google Analytics

Crazy Egg

Shopify APIs

Job description

Biltmore Shop is seeking an E-commerce Product Manager to own the Shopify Plus roadmap, drive product initiatives, and collaborate with design, dev, and marketing to create high-converting experiences.

You will align the digital roadmap with corporate strategy, emphasize data privacy and accessibility, and lead cross-functional teams to optimize acquisition, conversion, and retention across DTC, subscription, and marketplace channels.