Growth Architect for D2C & Lifecycle

Slate Auto; Troy (MI); On-site; USD 141,000 - 233,000; Full time

Benefits offered by this job

Medical, dental, vision

Life insurance

Disability insurance

Vacation

401k

Equity program

Discretionary annual incentive

Job summary

Slate Auto is seeking a Head of Growth to own the full customer funnel: from first visit to reservation, order, delivery and post-purchase accessories. Reporting to the Head of Marketing, you will lead performance marketing, lifecycle and CRM, conversion optimization and marketing analytics.

The ideal candidate has 12+ years in growth or lifecycle marketing, with experience scaling a direct-to-consumer brand.

Qualifications

• 12+ years of experience in growth, performance or lifecycle marketing.
• Track record of scaling a direct-to-consumer business with a high-consideration purchase.
• Hands‑on ownership of a full‑funnel growth model with budget accountability.

Responsibilities

• Own growth strategy across the customer lifecycle from awareness to order to delivery and post-purchase.
• Manage paid media and growth budget; set targets for CAC, conversion and payback.
• Lead experimentation program across website, configurator and checkout with test design and guardrails.
• Define growth metrics and ensure consistent data definitions across Marketing, Sales, and Finance.

Skills

Growth marketing

Lifecycle marketing

CRM programs

Data analysis

A/B testing

Marketing analytics

Budget ownership

Communication

Education

Bachelor's degree in Marketing, Business, Economics, Statistics or related field

Tools

GA4

Looker

SQL

Salesforce Marketing Cloud

Job description

Slate Auto is seeking a Head of Growth to own the full customer funnel: from first visit to reservation, order, delivery and post-purchase accessories. Reporting to the Head of Marketing, you will lead performance marketing, lifecycle and CRM, conversion optimization and marketing analytics.

The ideal candidate has 12+ years in growth or lifecycle marketing, with experience scaling a direct-to-consumer brand.