Performance Marketing Manager | Hybrid Role, DTC Growth

This Is Never Work; California; Hybrid; USD 90,000 - 115,000; Full time

Benefits offered by this job

401(k) + matching

Generous PTO policy + holidays

Monthly mobile/internet stipend

Employee discount for Malbon products

Job summary

Malbon is hiring a Performance Marketing Manager to join our Digital team at the Santa Monica HQ. This full-time role reports to the Director of Growth and focuses on hands-on paid media across Meta, Google, and TikTok in a DTC apparel/lifestyle context.

The position operates on a hybrid schedule (3 days in-office) in Santa Monica, CA, with no remote or relocation eligibility. Expect a salary range of 90,000–115,000 USD and involvement in budgeting, testing, and cross-functional launches.

Qualifications

• 5+ years of hands-on paid media experience at a DTC/ecommerce brand.
• Bachelor’s degree or equivalent practical experience.
• Direct experience in Meta Ads Manager and Google Ads at scale.
• Fluency in GA4 and Shopify; familiarity with attribution platforms.
• Proficiency with BI tools such as Omni, Looker, or Tableau.
• Strong creative judgement and data-driven decision making.

Responsibilities

• Build, launch, and optimize paid campaigns across Meta, Google, and TikTok.
• Own account architecture, bidding strategies, and audience targeting.
• Manage budgets, pacing, and in-flight reallocations for ROAS targets.
• Develop paid creative testing and briefs for the in-house team.
• Collaborate on landing pages, offers, and promotion testing to lift conversions.
• Lead channel reporting and dashboards for leadership reviews.
• Partner with Finance on budget forecasting and scenario planning.
• Explore new channels and vendor tools for expansion.

Skills

Paid media

Meta Ads Manager

Google Ads

Analytics

Creative testing

AI tools

Written communication

Education

Bachelor’s degree or equivalent

Tools

GA4

Shopify

Rockerbox

Northbeam

Looker

Tableau

Job description

Malbon is hiring a Performance Marketing Manager to join our Digital team at the Santa Monica HQ. This full-time role reports to the Director of Growth and focuses on hands-on paid media across Meta, Google, and TikTok in a DTC apparel/lifestyle context.

The position operates on a hybrid schedule (3 days in-office) in Santa Monica, CA, with no remote or relocation eligibility. Expect a salary range of 90,000–115,000 USD and involvement in budgeting, testing, and cross-functional launches.