Growth-Driven Digital Marketing Specialist

Harmar

Sarasota (FL)

On-site

USD 60,000 - 90,000

Full time

3 days ago

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Job summary

Harmar Mobility is seeking a hands-on Performance Marketing Specialist to improve our digital presence and marketing effectiveness. You will execute, monitor, and optimize paid campaigns across search, social, and direct mail, coordinating with IT and agencies to drive lead growth within budget.

Reporting to the VP of Marketing, you will own website updates, SEO, and AI‑driven testing. You’ll analyze traffic and CRM data to deliver actionable recommendations and collaborate with Sales and

Qualifications

2–4 years of experience in digital marketing or a related field.
Proven ability to analyze data and identify trends.
Hands-on experience with paid search, paid social, SEO, and landing pages.

Responsibilities

Execute, monitor, and optimize paid campaigns across search, social, and direct mail.
Own day-to-day website updates and performance improvements with IT/agencies.
Improve search visibility through SEO and AI-driven optimization.
Administer dealer co-op marketing programs and ensure compliance.
Leverage AI tools to develop and test marketing content and landing pages.
Analyze website traffic, campaign performance, and CRM data; maintain dashboards.
Partner with Sales and dealers on local campaigns and reputation management.
Coordinate with leadership and agencies; provide performance insights.
Stay curious about new platforms and automation; propose practical experiments.