Growth-Driven Digital Marketing Manager (FMCG)

SANY - Nutrition Group LLC; Jonesboro (AR); On-site; USD 65,000 - 95,000; Full time

Job summary

SANY Nutrition Group LLC in Jonesboro, AR, is hiring a Digital Performance Marketing Manager to plan, execute, and optimize digital campaigns across channels to drive brand awareness, lead generation, and revenue growth.

You will manage social media, oversee paid and organic campaigns, monitor web analytics with Google Analytics, and adjust strategies from performance data. Collaboration with internal teams ensures campaigns reflect brand positioning and regulatory requirements.

Qualifications

• Strong Digital Marketing and Marketing skills including campaign planning, execution, and optimization.
• Experience with Social Media Marketing for growing and engaging audiences.
• Lead Generation skills with funnel management, conversion optimization, and nurturing tactics.
• Web Analytics skills with Google Analytics and data-driven decision making.
• Experience with performance marketing (paid search, paid social, display) and A/B testing is beneficial.
• Strong analytical, problem-solving, and reporting skills to translate data into insights.
• Excellent written and verbal communication with cross-functional collaboration.
• Prior experience in FMCG, nutrition, or health-focused brands is advantageous.
• Bachelor’s degree in Marketing, Business, Communications, or related field is an advantage.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across channels to drive brand awareness, lead generation, and revenue growth.
• Manage social media marketing efforts; oversee paid and organic campaigns.
• Monitor web analytics and adjust strategies based on performance data.
• Collaborate with internal teams to align digital initiatives with marketing and sales objectives; create performance reports.
• Test new platforms and tactics; manage external agencies or partners when needed.
• Ensure campaigns reflect brand positioning and regulatory requirements.

Skills

Digital Marketing

Social Media Marketing

Lead Generation

Web Analytics

Performance Marketing

Data Analysis

Communication Skills

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Google Analytics

Job description

SANY Nutrition Group LLC in Jonesboro, AR, is hiring a Digital Performance Marketing Manager to plan, execute, and optimize digital campaigns across channels to drive brand awareness, lead generation, and revenue growth.

You will manage social media, oversee paid and organic campaigns, monitor web analytics with Google Analytics, and adjust strategies from performance data. Collaboration with internal teams ensures campaigns reflect brand positioning and regulatory requirements.